Lauren Watkins

I’m a sales and growth leader with a track record of scaling consumer brands from the ground up. As President & Co-Founder of PuraVida Foods, I helped transform a single Costco test SKU into a $100M+ frozen food business across 3,800+ retail locations in North America — in just four years. My background blends entrepreneurial execution with large-scale account management experience. Before founding PuraVida, I led sales and co-manufacturing initiatives at Haliburton International Foods, managing multimillion-dollar accounts, negotiating complex contracts, and launching custom product solutions for leading retailers and foodservice clients. I love building partnerships, motivating teams, and turning data-driven insights into measurable growth. My leadership style is collaborative and hands-on — I thrive in fast-paced, high-ownership environments where goals are ambitious, and the impact is tangible. I believe in celebrating wins collectively, acknowledging everyone's contributions to success and growth.