Lauren Tyler

Responsible for developing and executing integrated marketing campaigns that drive brand awareness, lead generation and sales. I identify key audiences, targeting them through multi-channel campaigns to increase our business's return on investment.

Responsible for marketing development and implementation of the coffee2go and drinks2go division of Montagu Group. Responsibilities for eXpresso PLUS: • Head of department, managing strategic plans and stakeholder partnerships including Lavazza and JDE (Pret a Manger). • Management of digital marketing strategy including SEO and PPC. • Brand and product marketing. • Product development and insight marketing. • Management of the CRM system for the wider Montagu group; setting processes, training staff, creating reports and implementing GDPR practices. Also managing the launch to a new CRM system. • Managing trade events end-to-end with sales team support follow up. • Budget management for marketing department. • Supporting our CEO and business plan as part of the Senior Management Team. • Management of the marketing team of three.

Responsible for development and implementation of the marketing plan across the Montagu Group companies- LTT Vending, eXpresso PLUS and Fitness Vending Solutions. Responsibilities: • Management of digital marketing strategy across the group including SEO and PPC. • Brand marketing and development. • Product development and B2C insight marketing. • Developed partner and third party relationships to deliver on brand objectives and strategies. • Created promotional items and sales literature using Adobe Suite. • Organised attendance at trade events end-to-end. • Budget management for all group marketing. • Set up of a brand new marketing department, managing three members of the team.

Responsibilities: • Managed budgets for internal and external events including Annual Awards Dinners, AGMs, Regional Conferences, GBBF and external consumer food and drink shows. • Created and implemented integrated marketing plans for all events with a goal to maximise ROI, resulting in new members, increased publicity, greater sponsorship income and product sales. • Provided support to CAMRA branches on event management and sponsorship. • Supported all marketing functions including website, membership, product sales, design and print.

Responsibilities: • Managed brand presence at external events such as the BBC Good Food Show and Caravan and Motorhome show, organising public beer tastings and encouraged new memberships. • Implemented and managed internal events marketing plan including Members’ Weekend and AGM and the Great British Beer Festival (GBBF). Marketing to visitors, members and volunteers. • Managed sponsorship and exhibitor attendance. • Worked closely with committee volunteers • Liaised with designers and printers during the creation of new marketing material. • Lead key campaigns including the business’s Annual Raffle and Real Ale in a Bottle scheme.

Responsible for providing support to all areas of the Marketing Department including • Membership marketing • External events • Book launches • Sponsorship • Press support • Website support

The Learning and Teaching Institute (LTI) is a Centre for Excellence in Teaching and Learning (CETL).