Lauren Salter

As Head of Operations at Eloquent, I sit above the leadership team, overseeing the operational performance of the business across Account Management, Marketing, Finance, Procurement and Projects, HR, and Service Delivery (1st Line Support). I streamline processes and drive efficiencies to ensure the business runs smoothly at every level. Since the sale of the company, I’ve been working closely with the CTO to support the leadership team and guide the business through the transition period. This has been an exciting opportunity to help integrate Eloquent into the BDR Group and contribute to its next phase of growth.

As Operations Manager at Eloquent, I was part of the Senior Leadership Team, helping shape how the business operates day to day. I led middle management training and created operational guides and policies to ensure consistency, ISO compliance, and best practice. I also improved systems and processes across Account Management and Procurement, driving efficiency and improving collaboration between departments.

As Marketing Manager at Eloquent, I led the Marketing department, overseeing all marketing activity across the business. This included delivering events, analysing performance through analytics and ROI, and supporting new business sales. I was also involved in the design and launch of a new company website, ensuring marketing activity was commercially focused, measurable, and aligned with business objectives.

As a Marketing Executive at Eloquent, I completed my Level 3 Marketing Assistant apprenticeship, achieving a distinction. I took ownership of marketing campaigns, creating content for campaigns and website case studies, managing the company’s social media pages, and supporting events. This role gave me hands-on experience while contributing directly to the business’s growth and brand presence.

My Marketing Apprenticeship at Eloquent was a fantastic opportunity to learn on the job and gain real exposure to how a marketing department operates. I supported campaigns, created content, organised events, and hosted webinars; building practical experience.

As a Customer Service Sales Assistant, I gained experience in B2B sales, answering customer enquiries, and processing orders in a fast-paced environment. The role helped me develop strong customer service skills, including active listening and problem-solving.

Working at the Stonemasons allowed me to develop my personality and work ethic. From starting part time whilst studying at college, I then became a key part of the management team and first point of contact for any complaints, enquiries and event planning. Furthermore, I was given the responsibility of running the restaurants social media pages; studying analytics to make sure our posts were engaging with the correct target market to boost interaction and sales.