Lauren (Ren) Bishop

SAMY is a global marketing and communications agency that helps brands build relevance in a social-first world by combining research, creativity, and technology. With over 19 offices in more than 55 markets, SAMY delivers end-to-end campaigns that connect brands with people through social insight, strategic storytelling, and fearless creativity. As an Account Director, I: 📣 Lead multi-market influencer and brand strategy campaigns for key global clients including Revlon Professional, AliExpress and Amer Global Brands’ portfolio (e.g., Salitos, Fernet Branca) overseeing 20+ campaigns annually, managing €1M+ campaign budgets, and coordinating activations across 5 main European markets (Spain, UK, France, Italy, and Germany). 🤝 Develop and lead global pitches and new business proposals, partnering with senior leadership to shape commercial strategies, strengthen client relationships, close new clients and drive account growth of up to 25%. 🤯 Implement creative, out-of-the-box brand strategies designed to capture audience attention across digital channels, with flagship campaigns achieving 8%+ engagement rates, 425M+ impressions, and 2M+ clicks. 🗣️ Oversee cross-departmental alignment and communication between social, research, PR, and influencer marketing teams, ensuring cohesive execution and enabled scope expansion across 4 major clients. Manage and develop client teams of 4–10 professionals to deliver outstanding results.

Urban Campus is a leader in the coliving movement, providing high-quality coliving spaces and vibrant communities for young professionals across Spain and France. The company's rapidly expanding real estate portfolio has also grown to include multi-generational housing solutions like multifamily complexes and affordable housing. As the Digital Marketing Manager, I: 🚀 Lead the end-to-end marketing strategies for 6 new building launches, totaling 500+ new rental units across four cities in Spain and France, reporting directly to the COO and Head of Asset Management. Ensure a uniform voice and messaging across all digital platforms and creative content. 📢 Head all B2B communications, including organizing high-profile investor events, producing quarterly newsletters, developing press communication guidelines, creating impact reports, and tracking client satisfaction metrics. 💡 Drive the brand's expansion into 4 new product offerings by leading targeted cross-channel digital growth campaigns. This approach redefined our mission and refreshed our storytelling narrative, sparking a 37% increase in engagement from new demographics. 🔎 Oversee global branding, directing 11+ photoshoots and managing relationships with photographers, designers, and agencies to ensure brand alignment across 30 developing projects in Spain and France.

📱 Developed and optimized organic B2C and B2B social media content (IG, FB, TikTok, YouTube & LinkedIn) to drive lead generation, engagement, and brand visibility, with quarterly reach of 1M+. Key achievements include: - 73% increase in organic sales lead generation across all channels. - 72% increase in B2B audience engagement metrics. - 34% increase in organic website traffic, accounting for 51% of total web visitors. ✍️ Created SEO-driven blog content for select European markets, boosting blog visits by 317% and consistently securing top 10 Google rankings for targeted keywords. 🤝 Showcased client success stories through targeted creative interviews and 15+ strategic collaborations with community partners in key international locations. 📸 Executed photoshoots for two new building launches, safeguarding brand integrity and ensuring creative consistency across 600+ visual assets.

📝 Created and led immersive lesson plans, oral activities, and exam reviews for 220+ students in the 4th, 5th, and 6th grades. 🗣️ Facilitated language translations between Spanish, English, and Valencian. 🇪🇸 Navigated cultural barriers while sharing American traditions and perspectives with Spanish students and colleagues, fostering cross-cultural understanding and collaboration. 👩‍🏫 Engaged students’ individual interests, needs, and learning styles to craft an encouraging, conversational classroom environment.

The Indiana University Center for Rural Engagement utilizes university resources to address challenges faced by rural communities. The Center leads initiatives in Arts and Culture, Environmental Resilience, Education, Health, and Housing to empower rural community development. As the B2B Marketing & Events Manager for the Arts and Culture team, I: 💪 Grew network by 30% through digital marketing tactics including creative ad copywriting, Google Ad strategy, email campaigns, SEO-driven blogging, SEM strategy, web optimizations, press communications and branded networking events. 👩‍💻 Managed logistics for 25+ arts events annually, coordinating with stakeholders to organize public performances, workshops, and humanities-based research initiatives. Developed quarterly impact reports to assess program ROI. 💰 Drafted, managed, and forecasted budgets with $200,000+ of grant funding. Proactively identified project expenses to ensure spending aligned with the requirements of various local, state, and federal granting agencies.

👋 Led 90 minute campus tours for prospective students, families, and VIP guests. 🎙️ Presented 60 minute information sessions for audiences of up to 300+ visitors. 🌍 Catered to guests of varying backgrounds, interests, and ages to ensure a comfortable and welcoming environment.

📬 Designed mailed “acceptance packages” for admitted students, which included promotional materials, print materials, and congratulatory letters. 🤳 Created, edited and approved content for Instagram (8K), Twitter (5.5K), and Facebook (12K) accounts. 🎉 Crafted an online, cross-platform community of 75K+ through #IUsaidYes social media campaign. Optimized social media ad strategy across Facebook, Instagram, and LinkedIn to drive brand awareness and student enrollment.

​Rock Paper Scissors is a music tech Public Relations firm representing a range of clients in music technology, gear, consumer products and apps, sync platforms, and more. During my internship in Press & PR, I: 🎹 Designed digital media kits for clients including: Joué Playboard Midi Controller, Hercules DJ Scratchboards and Consoles, Super Hi-Fi AI Technology, with a focus on materials for expanding social media reach and high-impact press coverage. 🎁 Executed paid and gifted brand collaborations with 250+ music tech influencers across YouTube and Instagram.

Blockhouse Live Music Bar is a performance venue in Bloomington, Indiana that features independent, experimental music artists. I interned for 6 months and assisted with artist booking, marketing, and event planning. As an intern, I: 🎟️ Managed database information for 15+ live concerts each month. Analyzed revenue and performance metrics to restructure marketing strategy, increasing live event attendance by 20%. 📣 Engaged in detailed communication with music artists to organize concert logistics including equipment setup, ticketing, and social media strategy. Collaborated on the creation of promotional materials specific to each live event.

2 month exchange studying & completing coursework in London, England.