Lauren Press

-Act as a digital asset manager providing licensees and retailers with updated imagery and assets -Create newsletters for licensees regarding brand and marketing updates -Assist in content creation -Engage with social media followers to strengthen customer relationships -Oversee licensee social media accounts to ensure consistent global branding -Implemented strategic PR media outreach campaigns to secure press coverage and enhance brand visibility -Manage A+ content and product listings for Amazon, Dicks Sporting Goods, Target and Walmart -Produce engaging product descriptions to optimize sales performance and strengthen brand identity -Managed licenses to ensure packaging and marketing materials adhered to global brand guidelines -Increased search engine optimization -Worked with retailers to increase sales associates knowledge on product

-Increased company’s social media engagement on Instagram, Facebook, and Pinterest -Engaged with social media followers and strengthened customer relationships -Created monthly PR kits for top clients -Assisted in planning marketing events to promote company’s brands -Created content for the company’s website and all social media platforms -Used analytics to monitor and evaluate the company’s social media presence and performance

Responsible for the McKinsey & Co. and Goldman Sachs accounts -Gathered data, analyzed reports and provided strategic analysis -Provided system updates in the WAND system (proprietary database) -Utilized various software systems and databases -Conducted customer service calls and sent follow-up emails to managers and vendors -Updated Power Point presentations to increase effectiveness

- Redesigned and promoted all social media platforms including official sorority website, Facebook, Instagram, Twitter, Tumblr - Designed and published event flyers weekly - Enforced public relations policy for over 70 members

Responsible for teaching, coordinating, and carrying out activities and guiding campers in their personal growth -Assisted with the supervision, direction and organization of campers -Participated in the development and implementation of program activities -Acted as a role model to campers and staff in attitude and behavior