lauren peterson

* Plan and execute client or promotional events across the West/Southwest region * Sell-in LAS promotions for Fox Networks and coordinate/execute marketing campaigns * Help secure and oversee talent appearances * Host clients at Clippers, Kings, Dodgers, Angels, and Ducks games to enhance client relations * Sell our Networks to my allotted affiliate accounts * Manage all affiliate marketing for the Southwest region * Maintain all of our Regional Sports Networks schedules and presentations * Present our Networks to clients for better understanding of our programming and for advertising * purposes

* Distribute tickets and host clients at Lakers, Clippers, Kings, Angels, and Ducks games * Actively assist in the management of affiliate accounts, sales, and marketing of all Fox Networks services * Assist in the planning and execution of local marketing initiatives and maintain VIP marketing database * Contribute in the administration of network contracts, renewals, and surcharges, compiled contract * request forms, gather and send media kits, upload RSN schedules, and attend/organize events for * various clients

* Executed a full marketing/advertising campaign for the FBI to recruit 100+ undergraduate and graduate * students * Organized events at USC, wrote press releases, drove media to events, and created/managed social * media outlets

* Plan and execute client or promotional events across the West/Southwest region * Liaison between client and agency to manage all marketing materials, approvals, assets * Bridge real-world events and traditional marketing into the digital/social space * Sell-in LAS promotions for Fox Networks and coordinate/execute marketing campaigns * Update, monitor, and respond to social media channels such as Facebook, Twitter, Instagram * Help secure and oversee talent appearances * Host clients at Clippers, Kings, Dodgers, Angels, and Ducks games to enhance client relations * Sell our Networks to my allotted affiliate accounts * Manage all affiliate marketing for the Southwest region * Maintain all of our Regional Sports Networks schedules and presentations * Present our Networks to clients for better understanding of our programming and for advertising purposes

* Host clients at Lakers, Clippers, Kings, Dodgers, Angels, and Ducks games to enhance client relations with our Fox Networks * Actively assist in the management of affiliate accounts, sales, and marketing of all Fox Networks services * Assist in the planning and execution of local marketing initiatives and maintain VIP marketing database * Contribute in the administration of network contracts, renewals, and surcharges, compile contract request forms, attend/organize events for various clients, and track/distribute tickets to all sporting events in Los Angeles and Anaheim

* Worked with the President to lead chapter meetings and help run the Alpha Nu Chapter house at USC * Managed attendance for chapter, philanthropies, and service hours for 200 women * Worked with nationals and house corporation weekly; attending meetings and conference calls * Wrote monthly articles for Anchora Magazine about the Alpha Nu Chapter at USC

* Prepared case studies for potential and current clients such as the San Diego Chargers and Sony Electronics, in addition to communicating with our clients directly for various projects * Developed and monitored various social media portals for MORRIS Communications personal growth * Pitched an “Education for the Future” product to education consultants and schools within San Diego

* Gained better knowledge of family law and the logistics of running a highly integrated office * Actively assisted on cases, paperwork, and office meetings * Reviewed mail for the paralegals and created spreadsheets for company reports

* Worked closely with both creative and account teams, furthering my understanding of how an advertising agency is structured * Assisted account team with routing of ads for internal review and approval prior to client approval * Reviewed media plans and assisted in planning and executing buys for a variety of clients with different budget parameters

* Compiled statistical information in order to enhance marketing campaigns for clients that included Coca-Cola and Warner Brothers * Produced research documents and reported analyzed data directly to clients * Actively contributed to company meetings focused on developing new marketing strategies

Worked on the Pad Squad for the Padres as a PR representative, promoting the team at home games and events around San Diego

* Lead, develop and execute marketing communication projects * Develop marketing collateral to support CareFusion Dispensing in an effort to create awareness, drive top line sales and retain existing customer base * Initiate project requests, partner with creative services to develop drafts, present drafts, and revisions to client * Develop messaging for CareFusion Dispensing that aligns with current industry issues * Plan and execute print and digital advertisements, media buying and tracking/metrics * Support event and trade show marketing efforts in regards to identifying graphics and overall messaging

Activities and Societies: * Sigma Alpha Lambda National Leadership and Honors Organization * Active member of Delta Gamma Fraternity