Lauren Jensen

Director of Growth Marketing @ Origami Risk

About

With over 10 years of experience in B2B SaaS, I'm a data-driven marketer known for building customer-centric campaigns and content that exceed targets and scale revenue across the entire funnel. I excel at mapping the buyer's journey and crafting customer experiences that resonate and drive pipeline. * At Yext, I directed the Content Marketing team, encompassing editorial, SEO, customer references, and localization to support demand generation and campaign strategy. Also, I launched a new Customer Marketing team, enhancing retention and fostering customer advocacy. * At Elastic, I created a customer-focused integrated campaigns strategy that boosted inbound funnel conversions month-over-month. * At IBM, I led go-to-market strategies that unified security offerings with cohesive messaging, enhancing product marketing across multiple industries. I led a diverse project team that significantly impacted pipeline win revenue. I'm a collaborative leader who thrives on building strong relationships and fostering a culture of continuous improvement. I'm always looking for opportunities to leverage my skills to help teams achieve their goals. P.S. I also love a good data analysis challenge and believe in the power of data to enhance storytelling through content.

Country

United States

City

Atlanta

Industry

Computer Software

Skill

Go-to-Market Strategy, Email Strategy, From Conception to Completion, Customer Journeys, Marketing Strategy Development, Launches, Marketing Programs, Editorial, Customer Journey Mapping, Resource Allocation, Content Production, User Experience (UX), A/B Testing, Team Performance, Leadership, Executive Presentations, Storytelling, Distribution Strategies, Customer Marketing, Customer Satisfaction

Experience

Director of Growth Marketing

Origami Risk

2024-12 - Present · 1 yr 10 mos

Senior Director, Demand Generation, Content and Customer Marketing

Yext

2022-12 - 2024-6 · 1 yr 7 mos

Led the Content Marketing team consisting of Content, Editorial, Customer References, and Localization to support Demand Generation campaign strategy and development and launched a new Customer Marketing team aimed at implementing a customer-centric approach to enhance retention, drive growth, optimize efficiency, and foster customer advocacy. In alignment with the customer journey, engaged with cross-functional teams and subject matter experts to deliver consistent messaging and content strategy creating high-quality marketing leads and validated pipeline opportunities from various content types, such as ebooks, infographics, 3rd party analyst reports, blogs, etc. across various distribution channels (paid media, social, email, web, etc).

Head of Content and Campaign Strategy, Demand Generation

Elastic

2021-6 - 2022-12 · 1 yr 7 mos

Specialized in developing customer-centric buyer's journey content, resulting in positive month-over-month inbound marketing funnel conversions across four campaigns. Translated overarching messaging into targeted content strategies in collaboration with Global Campaign Managers and Product Marketing Managers, leading to double-digit growth in marketing qualified leads. Additionally, initiated the search for a Digital Asset Management (DAM) tool, guiding the process from business requirement specifications to vendor research.

WW Content Marketing Director, IBM Security

IBM

2020-3 - 2021-5 · 1 yr 3 mos

Led a diverse project team to generate significant pipeline win revenue through proprietary to distinguish IBM Security in the market. Streamlined the business unit homepage and optimized marketing funnel assets to enhance client experience. Additionally, coordinated a cross-company strategy to unify security offerings under a cohesive message.

WW Customer Marketing Lead, IBM Security

IBM

2019-7 - 2020-3 · 9 mos

Led the on-boarding trial for 100 new clients, enhancing software adoption and retention through the design and launch of two email touchpoints with high engagement rates. Managed the development of a user portal, surpassing the company average with a notable engagement rate, and pioneered the creation of client-facing software deployment how-to guides. Cultivated client relationships to drive advocacy through proprietary programs, user groups, and external review websites. Served as a central hub for a cross-functional team, facilitating an optimal customer journey.

WW Industry Marketing Lead, Category Marketing, IBM Security

IBM

2016-10 - 2019-7 · 2 yrs 10 mos

Achieved double-digit revenue growth across Healthcare, Finance, and Energy & Utilities. Oversaw agile team operations and led thought leadership initiatives with industry SMEs, resulting in high-engagement client assessment tools and web presence. Additionally, championed IBM Security's integration into other IBM industry marketing campaigns for enhanced exposure.

Worldwide Digital Marketing Manager, IBM Security

IBM

2014-7 - 2016-10 · 2 yrs 4 mos

Orchestrated the migration of over 300 assets to a new marketing registration system, ensuring seamless lead flow. Led strategic project management for unified campaign launches, effectively communicating brand messages across digital channels. Directed the creation of video assets with agencies, managing film session schedules and facilitating the creative process to meet project requirements.