Lauren Paton-Ash

Global retention marketing, in-app engagement and lifecycle strategy •Technical and strategic product marketing automation related to churn reduction •A/B test various campaigns related to lifecycle offers, seasonal promotional campaigns, upcoming title promotion, churn and winback •Cross functional communication with data engineering and product to integrate API code, customization and complex user journeys directly into product experience •Generate 1M+ revenue saved in consumer LTV due to in-app marketing campaigns •Manage audience segmentation with Recurly Engage, Salesforce Marketing Cloud and BigQuery

FAST marketing: on-platform, email, push, social, paid & organic media strategy Act as brand lead for Local Now FAST business driving marketing strategy, business development, partner relations and sponsorship integrations Partner with editorial, product, data & analytics, external ad agency and executive leadership to drive revenue and viewership growth Act as creative lead for all streaming display and video ads, ideating based on data insights, market trends, product updates and programming priorities Craft brand guidelines used by channel partners, programming and advertisers Write and test various email strategies highlighting programming stunts, national news and product features bi-weekly in Active Campaign Write and optimize app store description and imagery integrated with SEO and Looker Analytics Drafting and presenting marketing recap quarterly business reviews for high- value channel partners Working with media agency to create a full-funnel campaign to optimize paid creative, ad placement and audience groups to net positive ROAS Manage creative briefs, marketing budget, project timelines and execution

• Linear promotions, packaging and on-air strategy • Manage campaign promotional material including graphics and multiple creative, tracking changes, revisions, and managing changes across multiple platforms • Track sponsorship deals and multi-network barter, facilitating delivery • Communicate as primary liaison for all network creative assets • Build and propose creative briefs for network campaigns • Integrate promotional strategies with digital, marketing, and social • Translate network strategic plan to linear and non-linear channels • Work with creative and external stakeholders to cover media across multiple channels

• Linear promotions, packaging and on-air strategy • Assist and manage Cartoon Network original and acquired series launch and sustain campaigns for core brand initiatives • Manage creative projects with writers, producers, and designers • Integrate promotional strategies with digital, marketing, and social • Translate network strategic plan to linear and non-linear channels • Track viewership trends using long-form promotions reporting

• Internal communications and marketing, social media, video editing, story-telling • Strategic and executional video production, editing, direction • Promoted engagement in company brand and culture through social media • Crafted content for various marketing and social platforms • Wrote content for social media, video, and mass email campaigns

• Researched, proposed and executed cross-promotional strategies for feature films • Concepted and executed campaigns with LA based marketing teams • Facilitated advance screenings and compiled post-executional reports

• Assisted production, developed news stories, and prepped station for broadcast • Researched, interviewed, and wrote news stories to be read on-air • Managed KOKE FM social media accounts and website • Edited the morning show podcast, briefed hosts, and escorted talent