Lauren Turner

Senior Associate, Media Planning - Universal Pictures @ EssenceMediacom

About

I am a hardworking, motivated individual, eager to apply my skills and dedication to impactful work in the media, marketing and advertising landscapes. I am committed to delivering high-quality work and continuously expanding my expertise.Currently, I am a Media Planner at EssenceMediacom (WPP Media) on the Universal Pictures Account. My journey at WPP has been one of continuous growth. Starting as an Associate, I quickly immersed myself in planning, programmatic and social media responsibilities, including hands-on community management, oversight of client social presence, detailed reporting and campaign setup. Through dedication and proven results, I've earned two promotions, now serving as a Senior Associate where I continue to drive impactful media strategies and deliver comprehensive insights for our clients.My dedication extends beyond my professional role at WPP. As a volunteer writer for Atwood Magazine, I actively engage in the music journalism space, producing engaging articles, conducting in-depth interviews and collaborating on editorial content. This experience not only allows me to explore my passion for music but also continuously sharpens my journalistic skills.Additionally, I hold a Master of Science in Journalism from Northwestern University (2022) and a Bachelor of Arts in Journalism and English from the University of Nevada, Reno (2021).Here is a link to my website, where you can find more published articles, a documentary, podcasts and other content creation I have worked on: https://laurenturnerjournalism.wordpress.com

Country

United States

City

Los Angeles Metropolitan Area

Industry

Marketing & Advertising

Skill

Digital Marketing, Advertising, Communication, Writing, Editing, Research, Microsoft Office, Google Workspace, Canva, Adobe Premiere Pro, Adobe Audition, Final Cut Pro, WordPress, Airtable, Wrike

Experience

Senior Associate, Media Planning - Universal Pictures

EssenceMediacom

2025-2 - Present · 1 yr 8 mos

Los Angeles Metropolitan Area

Associate, Media Planning - The Cheesecake Factory

EssenceMediacom

2023-7 - 2025-2 · 1 yr 8 mos

Los Angeles Metropolitan Area

Contributing Writer

Atwood Magazine

2022-11 - Present · 3 yrs 11 mos

• Write engaging and thought-provoking articles on artists, new music releases and industry trends. • Develop and pitch original ideas surrounding upcoming songs, albums and music discoveries. • Conduct interviews with musicians on their upcoming music, tours and creative projects. • Research and cover live events and concerts with accurate and fast turnaround reporting. • Collaborate with writers and editors to produce weekly roundups and team articles.

Freelance Writer

That Eric Alper

2023-1 - 2023-7 · 7 mos

• Wrote high-quality press releases on musicians who were announcing new music and live events. • Submitted press releases on quick deadlines. • Assisted Eric Alper with any other writing responsibilities when needed.

Community Assistant

Campus Advantage

2020-10 - 2021-7 · 10 mos

• Sold and promoted lease agreements for The Highlands property while achieving annual leasing goals. • Scheduled and hosted informative tours for interested prospects. • Created interactive community events for our residents to enhance their experience and foster a sense of community. • Responded to emails and phone calls in an efficient and effective manner.

Intern

Jane Owen PR

2020-8 - 2020-12 · 5 mos

• Pitched ideas and wrote press releases for various brands, influencers and clients. • Managed email communications and corresponded with agents and celebrities for events. • Worked with clients to strategically promote their projects and enhance visibility across target audiences. • Participated in key interviews and meetings, capturing detailed notes to support accurate reporting and follow-ups.

University Relations Student Assistant

University Studies Abroad Consortium (USAC)

2019-12 - 2020-7 · 8 mos

• Supported students in achieving their international education goals by identifying suitable study abroad opportunities and providing guidance on program selection and requirements. • Wrote blog posts, contributed to the company website redesign and developed ideas for social media content and podcast topics. • Presented at on-campus events to educate students and answer questions about studying abroad. • Collaborated with team members to execute creative projects and plan successful events.