lauren meltzer

platform news editor

About

I’m a digital journalist who maintains impeccable news judgement on a daily basis. I have spent seven years working in digitally focused newsrooms across the country. My professional experience has made me well-versed in writing, editing, A/B headline testing, live-blogging and tracking analytics. I also have a wealth of knowledge pertaining to best SEO and social media practices. My editorial background is exceptionally diverse from covering local, national and international stories. I'm fluent in writing AP style copy ranging in topics from breaking news to entertainment/lifestyle news, business to politics and enterprise reporting. I work well independently and as part of a team. I'm goal-oriented and thrive under deadline pressure. I'm seeking a fast-paced environment that encourages creativity and values hard work ethic. Specialties: Journalism, Digital Media, Social Media, Communications, Public Relations

Country

united states

City

los angeles

Industry

broadcast media

Skill

final cut pro, video editing, social media, avid, video, blogging, video production, breaking news, journalism, photoshop, indesign, imovie, avid technology products, digital media, powerpoint, microsoft excel, facebook, news writing, microsoft word, illustrator, ap style, opus, dalet, i news, iphoto, dvd studio pro, skype, editing, non linear editing, storytelling, videography, enps, adobe photoshop, tons, social networking, broadcast journalism, ap stylebook, social media marketing, feature writing, writing, television, broadcasting, social news desk, anvato, twitter, instagram, dataminr, snapchat, crowdtangle, google analytics

Experience

homepage and news editor

cbs news

2017-4 - 2018-4 · 1 yr 1 mo

* CBSNews.com | CBSN * Maintain impeccable editorial judgement while managing the homepage for CBSNews.com * Exhibit rigorous reporting and editing on tight deadlines while maintaining fluency in SEO practices * Manage a team of reporters who cover national, international, entertainment, business and political news * Execute sponsored marketing campaigns with content partners * Share engaging multimedia content across social media channels and monitor trends * Use Photoshop to craft visually appealing artwork for articles * Send push alerts during breaking news events to help drive audience growth * Upload content to CBS News mobile app, Apple News, Google Play Newsstand and OTT platforms * Track web analytics using Chartbeat, Crowdtangle and Omniture

online news producer

cbs local digital media

2014-6 - 2017-4 · 2 yrs 11 mos

* KCBS-TV | KCAL-TV | cbsLA.com * WGA-W member * Worked in a self-directed manner to produce compelling editorial content on a variety of topics for CBSLA.com * Aggressively managed breaking news under continuous deadline pressure in a fast-paced newsroom * Collaborated with editorial team to evolve and guide social media strategy * Possessed a keen eye for viral stories, used SEO strategies to optimize traffic and tracked web analytics * Helped launch CBSLA's Facebook Live show and Instagram page

freelance features reporter

los angeles times

2015-4 - 2015-5 · 2 mos

* Penned feature content including first-person articles about the dating scene in Los Angeles * Created custom social media assets including graphics and videos * Developed attention-grabbing headlines with ease and edited copy while working under tight deadlines * Maintained unwavering journalistic integrity and ethical standards

freelance web producer

tmz

2015-2 - 2015-3 · 2 mos

* TMZ.com * Wrote under changing priorities for TMZ.com in a high-pressure and deadline-driven environment * Utilized social media analytics to influence marketing strategy * Possessed a sharp celebrity mind with knowledge about entertainment trends and pop culture * Maintained a solid understanding of HTML coding, proofreading skills and sound news judgement

video journalist

localonlinenews.tv llc

2011-6 - 2011-10 · 5 mos

assignment editor and web producer and associate producer

tribune broadcasting

2011-8 - 2012-9 · 1 yr 2 mos

* WTIC-TV/Hartford Courant * Wrote articles for America's oldest continuously published newspaper and for Fox61.com * Monitored and improved social media reach and engagement metrics to increase traffic * Assisted producers to write scripts, ordered graphics and selected videos for newscasts using Opus * Assigned stories to reporters and monitored local competition

platform news editor

abc news

2018-4 - Present · 8 yrs 6 mos

associate producer

tribune broadcasting

2013-3 - 2014-7 · 1 yr 5 mos

* KTLA-TV * Produced six hours of newscasts for Southern California's top local morning news show * Developed a compelling eye for video while following script directions within each rundown * Created graphics as requested by producers, writers and reporters * Assisted talent by writing, editing and filing packages to the appropriate spot in each rundown

Education

simsbury high school

2003-1 - 2007-1 · 4 yrs 1 mo

Activities and Societies: FBLA, Tri-M

roger williams university

marketing

2007-1 - 2011-1 · 4 yrs 1 mo

Graduated with Magna Cum Laude Honors in May 2011 Activities and Societies: RWU The Feed-Reporter/Executive Producer/Photographer/Editor, Society of Professional Journalists-Charter President, Roving Eye Film Festival-Producer, PBS Planet Forward-Reporter/Producer/Photographer/Editor, RWU Responsible Drinking Campaign-Producer