Lauren Abernethy
Client Investment Lead @ EssenceMediacom
About
Senior Media & Marketing Professional with 13+ years of experience delivering strategic, data-driven media investments for global brands across CPG, beauty, pharma, and retail. Proven track record in omnichannel strategy, ad tech integration, contract negotiation, and cross-functional team leadership. Skilled at aligning media strategy with business goals to maximize ROI and consumer engagement across DTC and mass retail environments.
United States
Middletown
Marketing & Advertising
Business Growth Strategies, Multi-Channel Marketing, Operations Management, Strategic Thinking, Making the Complex Simple, Customer Segmentation Strategy, Marketing Operations, Customer Service Management, Digital Project Management, Communication, Organization Skills, Problem Solving, Market Planning, Relationship Building, Teamwork, Advertising, Analysis, Broadcast, Digital Marketing, Digital Media
Experience
Client Investment Lead
EssenceMediacom
New York City Metropolitan Area
Partner, Sr. Director Investment - General Mills
Wavemaker
New York City Metropolitan Area
Partner, Sr. Director Strategic Planning & Digital Investment- L'Oreal
Wavemaker
New York, New York, United States
Digital Director-L'Oreal
Wavemaker
Greater New York City Area
Digital & Print Investment Manager-COVERGIRL
Zenith
New York, New York
Digital & Print Investment Manager-COVERGIRL
Spark Foundry
Digital Investment Buyer-Home Depot
Carat USA
National Broadcast Buyer -Macy's
Carat USA
Greater New York City Area
Assistant Media Buyer- Mars Wrigley
Starcom
New York
Business Admin
Just Packaging
South Plainfield, New Jersey
Education
University of Scranton
Marketing
Lauren Abernethy 's Contact Information
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