laurel veitch

* Produce and share key industry reports including market share, CPI, Retail Sales, Nielsen tracking, gas price tracking, and weekly and quarterly business unit reviews. * Administer and lead pricing basket audits consisting of data processing, creating consumer pricing basket reports for all regions, and distribution to key contacts across the country. * Work directly with a supplier on a national customer satisfaction survey three times yearly. * In charge of SharePoint maintenance and the administrator for the National Marketing Research site. Ensuring the site is user friendly, visually appealing, and updated in a timely manner. * Proactively share relevant and useful articles and industry information with department members.

* Compiled and analyzed market research data * Identified new customers and made direct/initial sales contacts * Assisted with international logistics arrangements and associated paperwork * Maintained product inventory levels using an Access Database * Assisted with the development of a 3 year marketing/export strategy

* External public opinion research (POR) support * Internal research support * Develop questionnaire templates, sample surveys, analysis formats * Administer and analyze targeted surveys of employees * Prepare samples * Create checklists and validate them against in-progress projects * Monitor the progress of studies * Report preparation * Review data tables and draft reports * Research new or different methodologies and approaches to POR and non-POR

* Plays a major role in the execution of all phases of a marketing research project/study * Analysis, interpretation, reporting and presentation of descriptive and significant results * Develop, administer, and moderate qualitative studies * Applies knowledge and adds value to reports- Undertakes steps to build a strong client relationship (e.g. addresses client needs/requests quickly and efficiently, provides regular updates regarding project status, raises issues promptly, provides solutions, reports learnings)

Research design Questionnaire design Moderator’s guide construction Data collection Data base construction Statistical analysis and interpretation Report writing skills Online market research Web-based analytics Competitive intelligence Upon completion of this Postgraduate Certificate, students are on an accelerated track to obtain the Certified Marketing Research Professional (CMRP) designation granted by the Marketing Research and Intelligence Association (MRIA). - See more at: http://www.algonquincollege.com/business/program/marketing-research-and-business-intelligence/#sthash.xBJBcr2J.dpuf