Laurel McConville

Creative Director @ Nettle Collaborative

About

As a mission-driven entrepreneur, marketer and strategist for 10+ years, I am passionate about meaningful growth and bringing thoughtful, beautiful brands to life. I believe that the keys to any successful organization are clearly defined goals, sound strategy and nurturing relationships at every level.

Country

United States

City

Boston

Industry

Management Consulting

Skill

Business Strategy, Brand Development, Marketing Strategy, Content Strategy, Email Marketing, Social Media Marketing, Project Management, Sales Strategy, Management, Operations Management, Public Relations, Hiring, Instruction, Planning Budgeting & Forecasting, Customer Relationship Management (CRM), Curriculum Development, Project-based Learning

Experience

Creative Director

Nettle Collaborative

2023-3 - Present · 3 yrs 7 mos

Boston, Massachusetts, United States

A collaborative strategy studio for thoughtful, beautiful brands.

Strategist + Consultant

Nettle Collaborative

2021-5 - Present · 5 yrs 5 mos

Consult with small and mid-sized companies in the wellness, food and hospitality industries. Design and implement strategy related to branding, sales, marketing, events, social media, e-commerce, profitability, operations and hiring. Set clear objectives, organize and analyze data, measure objectives and key results.

Founder + CEO

Nectar & Green

2013-5 - 2023-2 · 9 yrs 10 mos

Boston, MA

Launched Boston’s first organic plant milk company in 2015 after 18 months of strategic planning, product development, ingredient sourcing, fundraising, branding and web design. Grew the company from a direct-to-consumer model to include wholesale distribution for 100+ retail stores and cafes throughout New England. Hired and managed production, operations, sales and marketing teams. Developed and implemented comprehensive sales and marketing strategies in the D2C and B2B spaces. Managed nationwide direct-to-consumer e-commerce sales, fulfillment and daily operations. Acted as a spokesperson in the wellness, food and entrepreneur spaces, as well as a mentor to early-stage founders.

Instructor, Curriculum Developer

Cambridge Center for Adult Education

2012-5 - 2013-2 · 10 mos

Cambridge, Massachusetts, United States

Progressive Educator, Board Member

Mission Hill K-8 School

2006-8 - 2011-7 · 5 yrs

Progressive Educator, Member of Governing Board and Faculty Council, responsible for all major decisions pertaining to budget, hiring, curriculum and programming. Developed and implemented experiential and project-based curricula in a multiage, inclusive setting.