laura swezey
category manager, consumer and shopper insights
About
An energetic, innovative marketing professional with demonstrated success in Consumer Market Research. Expertise in developing Consumer and Shopper Insights utilizing IRI, Nielsen, Homescan, and Infoscout to drive Category sales and growth. Utilize JDA Space Management software to provide decision support shelf management recommendations. Developed a private online insights community to integrate consumer feedback into daily decision making. Strong analytic and project management skills. Management style is team-oriented, customer-focused and quality-driven.
united states
stamford
market research
nielsen, category management, shopper marketing, consumer insights, iri, spectra, marketing strategy, marketing research, customer insight, segmentation, consumer products, management, market research, grocery, fmcg, competitive intelligence, market analysis, trade marketing, consumer behaviour, categorization, analytics, brand equity, ac nielsen, competitive analysis, brand management, business insights, consumer insight
Experience
senior business information manager
daymon worldwide
client business partner
nielsen
Managed the Nestle Waters North America and Sun Products businesses for Nielsen.
client sollutions director
iri
category manager, consumer and shopper insights
conair corporation
Education
new york university
st. francis preparatory school
nyu stern school of business
marketing
long island university
marketing
laura swezey's Contact Information
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