Laura 'Schlageter' West

• Lead brand and marketing strategy for a direct-to-consumer baby wellness monitor, covering e-commerce and influencer channels • Led multi-channel demand generation programs across paid social, paid search, content, email, and PR • Manage creative and PR agencies, driving measurable KPIs engagement, and conversion • Partner cross-functionally with product, design, sales and customer support to align brand promise with user experience

• Served as primary account lead driving large-scale PR, influencer and digital programs within a broader integrated marketing mix • Exceptional client service record with the ability to counsel and interact effectively with senior management at client organizations • Developed integrated plans – from conception of the big idea through media strategy – to help clients achieve their business goals while building brand awareness and equity • Maintained a deep understanding of a range of client businesses and the competitive landscape, assessing priorities, challenges and opportunities • Effectively measured success of campaigns while informing strategic optimization recommendations in real time and for future planning purposes • Proven ability to solve problems, handle crises and make quick decisions under pressure • Managed budgets and teams on sizable accounts, responsible for operational efficiencies, profitability, quality of account service and data-driven ROI

• Led strategic initiatives to recruit and retain high-producing real estate agents and high-potential future agents to the Market Center • Shared the Market Center’s value story with leadership staff, agent associates and recruits • Planned and led monthly Agent Leadership Council meetings, with a focus on the agents’ business and goals, and monthly Team Meetings for 190 agent associates, providing top value and education to agents at all levels of production • Led daily huddles with leadership staff and managed staff to acceptable professionalism and job performance

• Managed day-to-day client relationships for consumer brand clients, providing strategic counsel surrounding earned, paid and owned media campaigns that drove results and business efficiencies • Worked with integrated agency partners in the research, planning, development and execution of comprehensive integrated marketing campaigns • Drove earned media strategies resulting in increased brand awareness and consideration on a national scale amongst target audiences • Crafted compelling stories across channels while building and maintaining excellent relationships with media, influencers and other key stakeholders • Oversaw influencer campaigns and celebrity partnerships from start to finish, including managing talent and working with legal and contracting teams • Managed junior staff on the implementation of day-to-day client activities while minimizing leadership’s oversight

• Served as client liaison, including owning client communications and providing tactical counsel, while effectively managing day-to-day deliverables with junior staff • Developed earned media strategies and secured media placements across national and local market print, broadcast and online publications, resulting in client mentions in USA Today Sports, The Guardian and Southern Living, among others • Strategized and implemented ongoing influencer engagement programs by solidifying relationships with brand advocates, resulting in doubling the amount of positive brand mentions and third-party controlled content • Managed and executed client experiential events, including coordinating logistics and securing attendance from key audience targets • Developed press releases, press kits, owned content and other promotional materials for various programs