Laura Martin

I help businesses turn chaotic ideas, marketing, and operations into clear strategy, stronger systems, and measurable forward momentum. Through Innovational Business Solutions, I partner with businesses to improve brand clarity, strengthen digital presence, streamline workflows, and create practical structures that support long-term growth. Areas of focus include: ☑ Business and marketing strategy ☑ Brand positioning and development ☑ Digital presence and social media strategy ☑ Website and online platform support ☑ Operational efficiency, workflow design, and automation

Supporting the marketing team at QED Environmental Systems, a Graco Inc. company, on initiatives tied to the company’s environmental monitoring and remediation technology portfolio. In this role, I help coordinate marketing campaigns, communications, and operational efforts across multiple channels to support product visibility and business growth. Responsibilities include: • Supporting planning and execution of marketing campaigns across digital, email, website, and social channels • Assisting with development of marketing materials, presentations, and product communications • Conducting research and gathering insights related to market trends, customer needs, and industry opportunities • Collaborating with cross-functional teams to keep marketing projects organized, aligned, and moving forward • Contributing to marketing operations that support broader brand and business objectives Contract assignment through Robert Half.

☑ Leading cross-channel marketing campaigns across digital (SEM, Local SEO, Display, Geofencing, Social), radio, and traditional media for 30+ clients. ☑ Develop and implement comprehensive marketing strategies tailored to client goals and target audiences. ☑ Oversee project management workflows in Monday.com, creating onboarding processes and profitability dashboards to improve operational efficiency. ☑ Integrate Rumple CRM with campaign execution workflows to reduce data redundancy and improve client insights. ☑ Manage vendor partnerships (AdCellerant, Marketron NXT, etc.) to maximize ROI and campaign effectiveness. ☑ Conduct regular reporting, performance reviews, and strategy consultations with clients. ☑ Support onboarding and training of new team members on marketing best practices and tools.

I am the Brand Development and Marketing Manager for The Aesthetics Lounge and Spa St. Joseph. My main responsibility is to enhance our spa's reputation within the local community and increase our online presence through various social media platforms. Our spa specializes in top-tier aesthetic services such as botox, fillers, lasers, and skincare. My job is multifaceted, involving branding, marketing, and customer engagement. ☑ Planning and coordinating events to showcase our services and foster community engagement. ☑ Developing and executing innovative marketing strategies to enhance brand visibility and attract a diverse clientele. ☑ Creating and managing engaging social media content that resonates with our audience, driving interest and interaction.

As the Training and Development Coordinator at Express Employment Professionals of Southwest Michigan, my role encompasses a multifaceted approach to workforce development and training. I am instrumental in assisting with the implementation and management of the Job Genius program, a comprehensive career readiness initiative designed to support young individuals transitioning from high school to post-secondary education or the workforce. This includes: ☑ Program Development & Management ☑ Community Engagement & Partnerships ☑ Resource Development ☑ Evaluation & Improvement ☑ Advocacy & Support My role also extends to collaborating with Frontline Training Solutions, an Express Employment Professionals company that deepens our partnership with clients by offering tailored training and development programs. As a Training and Development Coordinator, I leverage FTS's resources to enhance our training offerings in several key areas: ☑ Leadership Development ☑ Team & Professionals Development ☑ Customized Training Solutions ☑ Coaching & Consulting ☑ Assessments & Surveys

☑Directed all marketing and event management for a 131-unit senior living community and vintage-style wedding venue. ☑ Developed and executed strategic marketing plans to achieve census and sales goals. ☑ Created branding and marketing materials, including full website redesign for Aria. ☑ Managed admissions and client onboarding from referral through early satisfaction surveys. ☑ Built strong client relationships, converting 75% of leads into new residents or event clients. ☑ Acted as primary liaison with vendors, media, and community partners to promote services.

Vintage, Mediterranean-style wedding & event venue overlooking Lake Michigan in downtown St. Joseph, Michigan.

Empowered families whose children receive or may be eligible to receive early intervention or special education services or supports through advising, mentoring, and community connections. Encouraged clients to share their struggles openly and honestly by establishing and fostering positive and productive relationships with clients, leveraging skills in empathetic active listening and interpersonal communication. Guided clients to resolve challenges by employing strong community connections and critical thinking skills to identify innovative solutions or resources. ☑ Mentoring, Advising & Community Building: Served as subject matter expert on IEPs and special education services. Advised families, caseworkers, medical staff, and other stakeholders from tri-county area. Conducted primary research by reaching out to professionals and community connections to gather information. ☑ Advocacy & Leadership: Amplified voices of special needs families by mentoring and advising clients on policymaking, advocacy, and outreach activities, including recruiting parent leaders to serve on community boards, committees, and parent support groups and modeling outreach to policymakers. ☑ Event Support & Training: Hosted virtual and in-person learning opportunities on various special education services and supports. Managed technology, registration, meeting reporting, documentation, and data collection. Leveraged knowledge of special education to clearly communicate information. ☑ Community Engagement: Established networks for families of children receiving special needs services and supports by establishing and fostering connections with school governance, advisory groups, other non-profit organizations, family members, advocates, and policymakers. ☑ Reporting: Ensured compliance while supporting productive and proficient workplace by completing detailed reports, including documenting contacts, expenses, time sheets, and activities.

Supported daily operations of Michigan Works! office, including bolstering customer satisfaction by providing prompt service, managing confidential customer information, gathering and entering data, maintaining files, performing monthly file audits, coordinating and promoting events, and developing marketing collateral. ☑ Technology Support: Enabled clients to conduct online job searches by providing one-on-one technology assistance, including helping customers with internet searches, email, and resources. ☑ Workshop Facilitation & Mentoring: Taught online and face-to-face workshops on resume development and career navigation. Coached clients one-on-one regarding job-search strategies, interviewing, and available support services, such as food assistance. ☑ Advocacy & Outreach: Empowered clients to achieve job-search goals by cross-promoting organization’s services and encouraging community resources to promote organization.

When I stepped into this role, I was one of the first full-time Marketing Managers in any of Express Employment Professionals' 500+ franchise offices. What I found was an organization that was passionate about community but lacking in marketing policies, processes, and best practices. So, I went to work and established Express Employment Professionals of Southwest Michigan as a franchisee leader in digital, event, and traditional marketing. The following are some of the steps I took while driving the franchise to achieve this leadership position. ☑ Worked closely with leadership to create a comprehensive digital/traditional marketing strategy covering both external and internal communications and managed the company’s first marketing budget of $30K. ☑ Drove the Southwest Michigan office to become one of the first in the company to implement a social media marketing and management suite and leverage social media for targeted promotion. I created the franchise’s Facebook, Twitter, Pinterest, Instagram, Yelp, Google My Business, and YouTube accounts. ☑ Planned, marketed, and executed all company-related events, ensuring consistent branded marketing, building community connections through joint ventures, and increasing event attendance through strategic planning. ☑ In addition to managing the social media calendar across the organization, I created audio, visual, and written content for various advertisements and the company’s website. As a member of the Express Employment Professionals of Southwest Michigan Team, I played a key role in sustaining community members and businesses by employing my top-tier strengths: marketing, communication, strategic planning, and operations management.

Leadership Accelerator, the region’s premier leadership development program, is designed to engage, empower, and develop the next generation of leaders in Michigan’s Great Southwest. During this intensive seven-month curriculum, a diverse cohort of current and emerging leaders undergo a transformational learning experience and gain access to the skills, knowledge, and networks necessary to excel in their roles, lead their organizations, and impact our community.