Laura Mallory

Seedify is the leading Web3 gaming, NFT, AI and Metaverse launchpad and incubator in the Blockchain and Crypto space. • Host of "Unboxing the Game" and "Unpacking the Project" on Seedify's YouTube Channel, with the most viewed video showcasing $SNFTS and garnering 230k views. • Compose high-quality content briefs for both internal (Medium) and external publications (Crypto and Non-Crypto). • Responsible for overseeing, maintaining, and optimizing media content across Seedify's Medium platform and through external PR channels to enhance search rankings, grow website traffic, and secure media coverage. • Researching trending topics and industry trends to provide relevant and actionable insights. • Writing, editing, and proofreading content. • Collaborating with team members to brainstorm new content ideas, including videos and infographics. • Lisiaing with a content team composed of a copywriter, graphic designer, and YouTube editor. • Assisting in achieving objectives for the Content and overall Marketing Strategy. • Conducting Marketing audits and offering strategic advice and feedback to Web3 projects. • Actively expanding our Influencer/KOL and Community network for LATAM and the USA to aid in launching and promoting world-class Web3 projects. CAREER HIGHLIGHTS AND ACHIEVEMENTS: • Initiated two shows on Seedify's YouTube channel: "Unboxing the Game" and "Unpacking the Project." • Established Seedify Academy, featuring articles and video tutorials on SFUND and SNFTS, Staking, Farming, and IDO participation on Seedify's YouTube channel. • Achieved promotion within the initial four months of joining Seedify. • Consistently expanded Seedify's Medium community by an average of 4,000 followers for over eight consecutive months.

Skynamo is the all-in-1 Field Sales platform used by manufacturers, distributors and wholesalers with sales teams engaging with and selling to customers on a regular basis. • Responsible for managing and retaining a portfolio of customers and developing customer relationships that promote customer retention, loyalty, and revenue growth. • Accountable for the successful onboarding of new clients, point of contact from handover, set up, and implementation phases. • Understand business objectives to ensure Skynamo is aligned in supporting these. • Develop an appropriate sales and retention strategy for each client. • Advise on training and best practices regarding the adoption and use of Skynamo. • Conduct quarterly reviews to ensure customers get the maximum benefit from Skynamo. • Feedback to Development on product functionality and possible requests to add to the Product roadmap. • Identify appropriate growth opportunities within the assigned customer base to increase further adoption and expansion of Skynamo’s technology. • Identify opportunities for testimonials and case studies. • Deliver and communicate ROI for clients throughout the customer lifecycle. CAREER HIGHLIGHTS AND ACHIEVEMENTS: • Within the first month of onboarding, Laura helped develop and drive Skynamo’s retention strategy and roadmap, which is currently being used. • Nominated by peers and management to be the CSM Chapter lead.

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Account Executive: • Oversee senior-level sales, including managing, developing, and nurturing client relationships. • Conduct face-to-face meetings with C-level executives to create and implement effective enterprise-wide strategies that maximize the value of business products and services. • Develop solutions that provide added value to clients while optimizing revenue opportunities for Gartner. • Accurately forecast revenues, resulting in increased revenue and retention rates for designated accounts. • Perform contract renewal activities and maintain strong client relationships by offering strategic input. • Manage accounts to enhance customer satisfaction, retention, and account growth. • Provide input and guidance for regional business development, leveraging best practices, collaborating with business unit partners, assessing regional market trends, and tailoring Gartner's solutions to local needs. • Conduct telephonic conferences with analysts to assist Solution Providers in positioning their messaging during Thought Leadership Sessions at annual Symposium events. • Assist Solution Providers in developing pre-event marketing strategies and share best practices for maximizing their participation in the Symposium. • Broker research requests and inquiries from assigned clients, executive partners, or executive advisors, ensuring client-focused responses that align with their expectations. CAREER HIGHLIGHTS AND ACHIEVEMENTS: • Represented Gartner Africa at the company's global Symposia in Orlando, Barcelona, the Gold Coast, and Dubai. • Achieved consecutive year-on-year growth in Sales Quotas and Renewal Quotas. • Recognized for overachieving quotas in 2012, 2013, 2014, 2016, 2018, and 2019. • Qualified for the Winners Circle in 2018 (Miami) and 2019 (Rome). • Consistently acknowledged as a top performer in Sales. Reason for leaving: Retrenched due to Covid-19

GDS' world-leading B2B events company. Working with Fortune 500 companies in Africa to unite C-Level executives across all major industries to come together for 2,5 days to do networking and bench-marking at our vertical-specific events. • Successfully organized and executed three Media Summits: Next Generation Mining (South Africa), CIO Africa (Kenya), and Oil and Gas MENA (Qatar). • Conducted thorough sector research before each summit, encompassing analysis of key industry stakeholders, relevant topics, and related areas. • Engaged with C-level executives, including Ministers, Chairmen, VPs, and CEOs of leading sector companies, confirming their participation and active involvement in the summits. • Orchestrated and coordinated summit programs, encompassing the development of summit content, preparation of materials for the summit guide, identification of workshop hosts and keynote speakers, and facilitation of TV interviews and panel discussions. • Maintained the 'NG 20 list,' outlining 20 prominent industry executives and key players. • Supported the Sales team in identifying potential sponsors and issued PR/Media releases in advance of each summit. • Conducted on-site responsibilities, including liaising with business leaders and Ministers to ensure the success of the summits and handling delegate rebooking for future summits. CAREER HIGHLIGHTS AND ACHIEVEMENTS: • Awarded Certificate of Excellence for co-ordination of the Next Generation Mining Summit. • Received personal praise from the Chairman for successful delivery on the CIO Africa, Kenya Summit, and personal commendation from the Chairman for successfully increasing the standard of delegates for the Oil and Gas MENA Summit

Recruitment specialist for the areas of Supply Chain Management and Industrial Engineering. Leadership Expertise: • Provided inspirational team leadership, mentorship, and coaching, fostering maximum productivity. • Strategically planned, assigned, and directed work, conducted performance appraisals, addressed grievances, and effectively resolved issues. • Recognized growth potential and offered valuable insights and guidance to teams. • Ensured high-level service delivery while effectively supporting and retaining key staff. ACHIEVEMENTS: • Established a Capital Projects Procurement Team for a Multinational Power Generation company in South Africa and a team of Category Specialists for a leading Mining company in South Africa. • In 2008, received Team Leader Quarterly and Annual Club Awards from Advtech Resourcing. Under Laura’s leadership, team members received Consultant of the Year and Club Awards for all four quarters from Advtech Resourcing. • In 2007, nominated as a Top Achiever for the year at Tech-Pro Personnel.

Recruitment specialist for the Insurance and Finance industries | Canvassed for potential candidates online and through cold calling | Negotiated and accepted offers on behalf of candidates Achievements: Promoted from Recruiters Assistant to Consultant within first 2 months of employment | Generated new business contracts within other industries outside of Finance and Insurance.

Taught Business English to Directors and Civil Servants within the Ministry of Finance, after completing TEFL course in Madrid, Spain.