Laura Lacurezeanu

I lead AI Scale Studio, a media and AI implementation partner for established businesses ready to move beyond experimentation. We design and deploy custom AI systems that drive real operational impact: saving time, reducing costs, and increasing capacity across teams. Our work focuses on: ▶️ AI strategy aligned with real business goals ▶️ Custom AI agents and workflows ▶️ Automation across operations, delivery, and decision-making We’ve worked with companies across dozens of industries, including real estate, healthcare, consulting, retail, HVAC and home services, education, and more. This cross-industry exposure allows us to identify patterns quickly and apply proven systems where they create the most leverage. In addition to AI implementation, we help founders and businesses build authority through audience-first growth, particularly on YouTube. We use media strategically to create trust, demand, and long-term distribution for products and services. AI Scale Studio works hands-on with a small number of clients to ensure depth, accountability, and measurable outcomes. 🔗 https://aifoundershq.com

I lead AI Founders HQ, an education and execution ecosystem for founders building AI-first businesses. My work focuses on helping entrepreneurs move beyond AI experimentation and into strategic, system-level application that drives real outcomes: time saved, costs reduced, and revenue created. I’ve spent years working at the intersection of business strategy, AI adoption, systems design and founder education. Today, this work reaches: ▶️ 500,000+ subscribers on YouTube, where I teach AI business strategy and real-world application. ▶️ 12,000+ founders inside our Skool communities, applying AI across industries. Across platforms and hands-on work with founders, one pattern is consistent: AI creates leverage only when it’s applied deliberately: with clear goals, sound systems, and disciplined execution. AI Founders HQ exists to teach that way of thinking, and to support founders at different stages: from early clarity and confidence, to real-world implementation and scale. 🚀 Join our Community: www.aifoundershq.com 🎥 AI business strategy on YouTube: https://www.youtube.com/channel/UCRdfhTdKpGtJg-QIuAIND8g

Operational Excellence • Demonstrated business acumen while providing relevant business insights to the CEE SMO Lead during his onboarding as well as in adopting significant changes in the way the business is run: closer management of pipeline, top deals, more cloud focus, new discount policy with focus on cloud. • Always looking to streamline the ROB, worked closely with BPO team to build a new approach with ACT as a key moment in our business review process, a motion that encourages collaboration and a coaching culture • Strong promoter of clarity and ensuring alignment across virtual teams, I set up weekly rhythm with SET / BM community to encourage collaboration across segments and optimize internal efforts

Strategic Business thinking • Demonstrated business acumen supporting the WE CCG Lead in driving a successful business (consistently making QFA and ranking WW #1 from a scorecard perspective) • Trusted Advisor and community lead of the 12 WE CCG Leads • One of the initial drivers of Nordic Reorganization project Process & Operational Excellence • Transformed WE CCG ROB by implementing a more collaborative and transparent motion that reduced time spent by the teams by 50%, which was recognized by Corp and will be replicated at EMEA level • Developed a scorecard performance analysis tool that enables monthly monitoring of performance by metric by sub, which was instrumental in landing WW CCG Sub of the Year (and #1 WW for 6 consecutive months) • Optimized Sub visits motion by encouraging more partner facing time and landing an action tracker tool

Project Management • Successfully set up the Tablets sales motion within the WE Consumer business, but with end to end stakeholder engagement, by implementing the related ROB, landing internal and external processes, as well as tools to monitor / manage performance and for executive reporting • Lead the Students Initiative – a Project aimed at increasing OneNote awareness amongst the students’ audience and thus increase the Office365 usage. Project was piloted in Switzerland and lead to 4x increase in OneNote / O365 awareness • Drove Project Jetstream – an initiative aimed at understanding blockers in the consumer journey through the MS Online Store and use learnings to improve conversion rate.

Business development and Client relationship management • Demonstrated business development initiative by growing the tax practice's client portfolio. Exceeded targeted budget of EUR 400k during the first year and contributed recurring projects • Managed a portfolio of 15+ clients located in Germany, the Netherlands, Austria, the UK and the US • Preferred key contact by 8 international Pharmaceutical companies (3 of the top 6 worldwide) Extensive financial expertise • Analyzed / structured commercial agreements (e.g. joint ventures, asset management with put option, supply chain management, commissionaire structures) from a tax and financial perspective • Provided business restructuring and optimization advice to Pharmaceutical companies (top 10), e.g. mapping of consignment stock or direct to pharmacy structures, analysis of interactions with healthcare professionals, leading to multimillion EUR tax savings, VAT and clawback registration and compliance • Prepared tax analysis and due diligence reports for mergers & acquisitions (M&A) projects Communication and negotiation skills • Lobbied for clients' interests at the Romanian tax authorities; coordinated meetings with the Romanian Minister of Finance or the designated State Secretaries, in order to discuss client's case • Drafted numerous advanced tax ruling request files • Assisted clients during clawback or VAT refund tax inspections; recovered over 8m EUR in VAT

Strategic thinking • Designed company's marketing strategy, including market segmentation, positioning and client profiling • Developed the company's client portfolio by holding training sessions and client presentations Project management • Led the team that developed iTax, the first Romanian software that provides automated VAT advice • Reviewed the advice and legal grounds returned by the software for over 600,000 business scenarios

Extensive financial expertise • Delivered quality tax and finance advisory services to 70+ clients located in over 20 countries worldwide, including the main Pharmaceutical companies acting in the Romanian market (top 20 worldwide) • Doubled annual target budget of EUR 150k by winning new projects and expanding client portfolio Analytical thinking • Assisted IT consultants during SAP implementation by designing and mapping the client's transactions and related flows of data, thus ensuring proper generation of tax and financial reports and returns • Advised 30+ clients on the remapping and proper implementation and documentation of business processes, due to tax changes that occurred following Romania's EU Accession in 2007 • Validated E-Invoicing and E-Archiving processes against European regulations for numerous international companies, supervised by the Global leader of the PwC E-Invoicing network Leadership and Mentoring • Managed the 8 member VAT compliance team that files monthly tax returns for 40+ non-resident clients; took action to ensure the team was on track with timely accomplishment of objectives • Recruited, mentored and coached a team of 10 both junior and senior colleagues • Selected E-Invoicing and E-Archiving Trainer at the 2008 VAT Level 1 Event for the PwC network, only one year after having attended this event as a participant My dedication to provide quality services to customers has been appreciated by both top management and team colleagues from whom I received very good feedback during the evaluation periods. "Laura is a good professional in her work, she tries to get the best work delivered to the clients and to involve all the members from the team in the assignment and to keep them informed. Laura manages great the reporting work as well as the consultancy work that she receives. Laura is always trying to find the best practical solutions for her clients, not to mention cost saving solutions."

# Graduated with Honors in Accounting. # Dissertation titled “Financial Analysis of Company's profitability in connection with its patrimony”, 2006.