Laura Cárdenas
Operations and Customer Service Manager | Roldan International Freight and Project Division @ Roldán Logistics
About
Estratega en Freight Forwarding | Liderazgo Gerencial en Operaciones y Pricing Apasionada por la logística y el freight forwarding, con más de una década optimizando procesos operativos y desarrollando estrategias que impulsan la rentabilidad y la eficiencia. Resultados comprobados: * Reducción de costos operativos en un 95%, maximizando la eficiencia financiera. * Optimización de tiempos de entrega en un 20%, mejorando la satisfacción del cliente. * Liderazgo de equipos multiculturales, potenciando el talento y la colaboración global. Mi enfoque en la innovación, la negociación estratégica y la gestión de costos me ha permitido transformar operaciones logísticas en soluciones ágiles y rentables. Siempre en busca de nuevos desafíos y oportunidades para potenciar la logística global. Si buscas eficiencia, optimización y estrategias que marquen la diferencia, ¡hablemos!
Colombia
Bogotá D.C. Metropolitan Area
Transportation/Trucking/Railroad
Conformidad legal, Gestión de proyectos, Planificación de negocios, Precios competitivos, Presentaciones, Investigación, Generación de contactos, Mejora de procesos, Ingeniería de procesos, Experiencia en otros países, Planificación estratégica, Coordinación de tráfico internacional en embarques de importación, exportación, Negociación de tarifas, Elaboración de reservas ante navieras - aerolíneas, Liderazgo, Trabajo en equipo, Inglés, Negociación, Liderazgo de equipos, Logística internacional
Experience

Pricing Manager
Bogotá, Distrito Capital, Colombia
📌 Strategic Pricing & Market Analysis Developed competitive pricing strategies, negotiated with global suppliers, and optimized pricing structures through market analysis. 📌 Overseas Sales & Commercial Management Led international sales, expanded partnerships, and implemented market segmentation strategies to drive business growth.

Regional Operations Director
Bogotá, Distrito Capital, Colombia
📌 Operations & Logistics Management Supervised end-to-end logistics operations for air, ocean, and land freight in United States, Colombia, Mexico, and Chile. Optimized supply chain processes, reducing operational costs and improving service efficiency at a regional scale. Coordinated with customs agencies, carriers, and warehouses to streamline logistics workflows and ensure compliance with local regulations. 📌 Commercial & Client Relations Developed tailored logistics solutions for key clients, increasing customer retention and satisfaction across multiple markets. Strengthened relationships with strategic partners and international agents to expand service offerings in North and South America. Conducted market research and competitive analysis to identify growth opportunities and refine operations strategies based on regional trends.

Operations Director
Bogotá, Distrito Capital, Colombia
📌 Operations & Logistics Management Supervised end-to-end logistics operations in Colombia, covering air, ocean, and land freight. Optimized supply chain processes, reducing operational costs and improving service efficiency. Coordinated with customs agencies, carriers, and warehouses to streamline logistics workflows. 📌 Commercial & Client Relations Developed tailored logistics solutions for key clients, increasing customer retention and satisfaction. Strengthened relationships with strategic partners to expand service offerings. Conducted market research and competitive analysis to identify growth opportunities and refine operations strategies.

Operations Director
Bogotá, Distrito Capital, Colombia
📌 Strategic Operations & Process Optimization Led and optimized freight forwarding operations across United States, Colombia, Mexico, Panama, Guatemala, Costa Rica, and Chile. Developed and implemented high-efficiency logistics processes, improving service levels and reducing operational costs. Managed air, ocean, and multimodal freight logistics, ensuring seamless execution and customer satisfaction.
Operations Director
Bogotá, Distrito Capital, Colombia
📌 Strategic Operations & Process Optimization Led and optimized freight forwarding operations across United States, Colombia, Mexico, Panama, Guatemala, Costa Rica, and Chile. Developed and implemented high-efficiency logistics processes, improving service levels and reducing operational costs. Managed air, ocean, and multimodal freight logistics, ensuring seamless execution and customer satisfaction.
Laura Cárdenas's Contact Information
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