Laura Janney

SVP/GMM Designer,Men’s, Women’s and Kids Apparel

▹ ▹ Oversaw cross-capability team that defined, designed, and executed a sample-based merchandise solution that expanded merchandise selection in mid-tier stores and Trunk Club Clubhouses. ▹ ▹ Developed new fulfillment and technology solutions, executed a data-driven approach, and executed efforts that allowed customers to touch and try on products. ▹ ▹ Identified and designed Canadian-centric organization and merchandise strategies; defined relevant merchandise categories for Canadian customers that can deliver top-line sales and margin growth in stores and e-commerce.

▹ ▹ Managed Omni Channel Advanced Contemporary Buying/Planning teams, defining and executing customer strategies to support buying, presentation, selling across ecommerce, stores, and Trunk Club. ▹ ▹ Oversaw distribution, negotiation, and partnership of 10 of top 20 brands across all Nordstrom categories. ▹ ▹ Negotiated, launched, and integrated Women’s assortment strategy for Trunk Club business.

▹ ▹ Led work with store design teams to define in-store space, floor layouts, fixture, and elements for young customer women’s departments; managed e-commerce assortment strategy. ▹ ▹ Authored and led reposition trend business to a better-priced trendy business focused on the millennial customer. ▹ ▹ Partnered with marketing to develop e-commerce acquisition approach inclusive of an influencer and affiliate strategy to drive traffic to young customer trend destination on Nordstrom.com.

▹ ▹ Directed regional buying teams throughout the US, reorganizing to a national structure to leverage scale of stores and e-commerce business. Organization supported in-store coordinators and department managers. Defined e-commerce strategy, including buying organization and selection and marketing strategies. ▹ ▹ Developed and strategized BP Fashion Board (high school outreach to juniors and seniors across the United States); served as a pipeline for community outreach, customer feedback, and future employees. ▹ ▹ Redesigned in-store department concept from space, floor layouts, fixtures, and merchandise placement (100 stores).