Laura Gusart Santos

- Lead future scenarios and material innovation projects, exploring new materials, processes, users, and contexts to inform product and CMF concept development. - Teach phygital material narratives, trend analysis, and generative AI workflows for concept visualization, ideation, and visual storytelling. - Guide executive and innovation programs in identifying weak signals, global consumer insights, trends, and translating research into strategic, high-impact proposals for real clients (e.g., Cruïlla Festival, IKEA). - Organize and lead immersive design field experiences, including Eindhoven DDW’23, to expose students to cross-industry innovation and emerging trends. - Mentor junior designers and bachelor's theses, supporting skill development in research, material exploration, and creative execution.

- Design brand identities through workshop definition with clients on brand values, mission, and vision. - Logo, typography, color palette, composition, layout and style guides, Brand Book. - Create visual concept directions until the development of final arts for digital and print. Design, layout, and manage the printing of all stationery - User-centered design and storytelling for product, packaging & graphic projects. - Lead generative AI workshops for designers and corporate teams, strengthening concept visualization through lateral thinking and cross-functionality, and accelerating creative idea development and communication. - Project management, benchmarking, leading organization, timings, and meetings with stakeholders. Clients: Hotel Monument, Lasarte, Elisava, Seat Cupra, IMD, Orígenes Festival, Suca'l Bakery, Farmbrots

- Leading design and culture research projects for the VolksWagen group, presented to C-level executive and founders. - Proactively developing internal strategic methodologies & creative toolkits for design & marketing teams. - Color & Trim design for automotive (material, color, finish and AI imagineries for concept, moodboards & presentations) - Product trends forecasting - Inspiring anual design strategies - Leading material innovation projects for soft trims and hard parts, regarding disruptive processes, new haptics, sensorial interaction and new trimming & texture concepts

Product Design and Innovation Consultancy for the Gastronomic Ecosystem. R+D department of Disfrutar 3*** (3rd World’s Best Restaurant, 2022) and Lasarte 3*** Worked for 30+ Michelin Stars. Other clients as Paradiso (1st World's Best Bar, 2022), SIPS (1st World's Best Bar, 2023), Four Seasons Hotel, Mandarin Oriental, and more.

Ideation, 3D modeling, prototyping, and production on Food Design & Tech Projects and mold engineering. Use of technologies such as 3D FDM and DLP resin printing, laser cutting, thermoforming, and silicone casting.

Furniture Design. Participation in varied projects for individual clients, other studies, or major entities such as FCB. Collaboration in the phases of ideation and sketching, 3D modeling (Rhinoceros), planimetry and prototyping of different projects. https://marcmorro.com

Opening Speech and assistance to assemblies on issues inherent in culture, internal and foreign policy, economy, and society; discussed in the organs and committees of the UN.