Laura Gilbert

Results-driven General Manager with a proven track record in developing and executing robust go-to-market marketing strategies. Adept at leading cross-functional teams to drive business growth and enhance market presence. Known for leveraging data-driven insights to make informed decisions and optimize marketing initiatives.

Category Manager – Laboratory Solutions and Minor Tooth Movement Dentsply Canada Ltd. - Woodbridge, Ontario • Development of the strategic Marketing plans for both the Prosthetics and Chairside direct business channels. • Manage the Lab Solutions and MTM Categories consisting of Outsourcing, CAD CAM, Crown & Bridge Lab products and Clear Aligners with P&L and expense responsibility. • Development of event, CE and trade show strategy for all major Prosthetics opportunities. • Lead the strategic e-marketing and social media plan for the organization with the goal to increase customer reach and drive awareness in the market via web based interactions. • Responsible to manage and direct the Prosthetics Technical Consultant to support in field technical situations, perform hands on courses and assist in sales efforts.

• Developed the strategic Marketing and Communications plans for the Prosthetics Division. • Management of the Prosthetics category consisting of Denture Teeth, Denture Sundries and Equipment, Outsourcing, CAD CAM and Crown & Bridge Lab products with P&L and expense responsibility. • Worked closely with distributors on setting purchase targets and creating programs such as sales incentives and team selling initiatives. • Development of event and trade show strategy for all major Prosthetics opportunities. • Responsible to manage and direct the Prosthetics Associate Product Manager in support of select Prosthetics products.

• Responsible, with the Product Manager, for the general management of all Prosthetics product lines. Both business to business and business to consumer. • Responsible for the Product management of select lines within the Prosthetics Portfolio • Responsible for competitive brand analysis, market research, development of pricing and promotion strategies and the monitoring/trend analysis of all Laboratory products.

• Developed and managed the Canadian Marketing Communications and Print services buying strategies • Lead and managed a team of sourcing buyers supporting over 30 different Marketing Communications and Printing Services commodities • Built and managed relationships with external vendors such as; Advertising, Direct Marketing, Public Relations Agencies and Printers • Provided consultation to clients on execution strategies for all Marketing Communication commodities such as Events, Direct Mail Campaigns, Rebate and Incentive Programs, Co Marketing programs and Sponsorships • Developed and managed the IBM Canada branded architecture program used for all Exhibits and Trade Shows. • Created and negotiated terms and conditions of white paper contracts, including scope of work and cost development