Laura D.

Head of Ecommerce @ Home Feeling Limited

About

For over a decade, I’ve worked with top-tier brands, category leaders, and tech startups within the Consumer Electronics & Home Appliance industry to fully optimise their Amazon, social & online execution. By combining detailed account management, in-depth data analysis, and the ever-evolving Amazon Advertising & digital marketing tools, I’ve helped brands scale their e-commerce presence and drive significant growth.For the past 2 years, I’ve been leading the eCommerce strategy at Home Feeling, the exclusive brand owner and distributor of Willow Appliances. Brought in to scale the Amazon Seller business and drive expansion across all UK marketplaces, I’m focused on maximizing performance, growing market share, and positioning Willow as a go-to brand for affordable, stylish home appliances.Prior to this, I worked with Midea, a Global Fortune 500 company to launch three new home appliance brands in the UK, focusing on e-commerce, sponsorship activation, and digital marketing to drive brand awareness and consumer confidence.My expertise lies in navigating the complexities of Amazon - Amazon Ads, SEO, onsite PPC, conversion optimisation, retail media & marketplace strategy to create sustainable, long-term growth for brands in the digital space.

Country

United Kingdom

City

High Peak

Industry

Internet

Skill

Amazon Seller Central, E-commerce Optimization, Amazon Vendor Central, Amazon Marketing Services (AMS), Amazon Strategy, Amazon Advertising, Account Management, E-Commerce, Marketing Activation, Brand Marketing, Content Management, Optimization, Brand Development, New Business Generation, Business Development, New Business Development, Management Consulting, Paid Social Media Advertising, Marketing Management, Tiktok Marketing

Experience

Head of Ecommerce

Home Feeling Limited

2024-1 - Present · 2 yrs 9 mos

United Kingdom

The exclusive distributor and brand owner of Willow Appliances

Amazon Sales & Marketing Consultant

Laura Davenhall - Amazon Specialist

2023-4 - Present · 3 yrs 6 mos

Manchester, England, United Kingdom

Head of Marketing

Midea UK

2021-2 - 2023-2 · 2 yrs 1 mo

Manchester, England, United Kingdom

Amazon Sales & Marketing Consultant

Glen Dimplex

2019-12 - 2021-2 · 1 yr 3 mos

High Peak, England, United Kingdom

Online Retail Channel Manager - UK & Europe (Amazon EU5)

Lightwave

2019-3 - 2019-12 · 10 mos

Birmingham, United Kingdom

LightwaveRF is a Smart Home automation company which offers integrated lighting, heat, power and security solutions in the Internet of things space. Lightwave's range are compatible with all major Smart Speakers including Alexa, Google & Apple Home Kit.

National Account Manager (Amazon & Online Retail)

Roberts

2017-3 - 2018-3 · 1 yr 1 mo

Surrey, United Kingdom

Founded in 1932, Roberts Radio Limited is the UK brand leader in the portable radio market and is sold around the world from Japan to USA. The iconic Revival radio is instantly recognizable as part of the Roberts family and with a reputation built on producing high quality premium brand radios for the consumer market Roberts continues to lead in its audio field with a range of over one hundred different DAB, analogue, world radios, radio cassettes, Bluetooth and internet radios. With a heritage of over 80 years, Roberts has an unmatched reputation for quality and reliability and unrivalled experience in its field. With its commitment to improvement the company remains at the forefront of product development and innovation.

National Account Manager (Amazon)

Product Care Group

2013-1 - 2015-8 · 2 yrs 8 mos

Wigan, United Kingdom

G2S are a specialist electrical importer/distributor who hold the exclusive license to produce and supply the Russell Hobbs range of Major Domestic Appliances, Floorcare and Microwaves. G2S work very closely with Spectrum Brands to develop competitive, innovative products.