Laura Capell-Abra

Developing Managers Who Create Impact | Coaching, Culture, Academies & Management Programmes for HR Leaders Building Future-Ready Teams | Founder of Alpha Lupa and Stress Matters

About

Founder of coaching company, No More Ifs Or Buts and workplace wellbeing organisation, Stress Matters; Laura believes that Success doesn’t have to be Stressful and is a public speaker on the topic of stress management and workplace wellbeing. As a business and career coach, working with teams from apprentice level up to C-suite. Helping individuals and teams identify and achieve their goals from soft skills development to M&A. Laura previously ran marketing events agency, Sledge Ltd and is well-versed in the pressures for senior management. Her work as a Lecturer at the University of Hertfordshire and as a trainer on an apprenticeship programme, has also allowed her to develop a good understanding of the lives of juniors entering industry. Being recognised in awards such as the top 35 under 35 list and being voted number 36 in the Event Top 100, plus being commissioned to write a For Dummies guide, Laura has the ability to translate complex subjects into accessible and fun content.

Country

united kingdom

City

hemel hempstead

Industry

marketing and advertising

Skill

integrated marketing, relationship marketing, marketing communications, management, marketing, event management, business strategy, digital marketing, digital strategy, sponsorship, staffing services, new media, experiential events, executive coaching, strategy, marketing strategy, training, business planning, account management, live events, corporate events, online advertising, advertising, email marketing, digital media, consultancy services, sustainable growth, consulting, business development, strategic planning, business process, start ups, brand development, event planning, direct marketing, social media marketing, social media, coaching, leadership

Experience

founder

stress matters

managing director

sledge

2012-7 - 2016-7 · 4 yrs 1 mo

Sledge has a great team and put on some fantastic events, I was very proud to be MD here. Sledge believes that each event should be memorable and engaging for the audience but even more importantly, insist on measuring the ROI so you know that you made the right decision. It doesn't matter if you want to talk to other businesses, consumers or your employees – we know how to create a brand world that will answer your objectives. We are experts in all face to face engagement, give us a conference for 100 people or a festival for 60,000 people and we will approach it in the same way.

client services director and previously accout director

sledge

2008-7 - 2012-7 · 4 yrs 1 mo

senior account manager

exposure

2007-1 - 2008-1 · 1 yr 1 mo

Main clients included Cadburys, O2 and Diageo Premium (Tanqueray Gin, Jose Cuervo, Johnnie Walker and Gran Centenario)

account manager

brandwidth group

2005-1 - 2007-1 · 2 yrs 1 mo

Working across branding, digital and experiential communications. Main clients included Toyota, Visa, Whole Earth and Blue Square.

new media content manager

toyota

2003-8 - 2005-8 · 2 yrs 1 mo

Created and managed the content on the main Toyota website through basic HTML and working with partner agencies.

founder

stress matters pledge

2017-7 - Present · 9 yrs 3 mos

Stress Matters is a workplace wellbeing organisation. Built on 3 pillars: Insights, Accountability and Support. We bring insights into the wellbeing of the events industry through our biennial research and our stress audits of businesses to identify their areas of focus. A key component around accountability is the pledge scheme to help tackle the stress epidemic that we are facing in the events industry. Giving companies, big and small, from all corners of the events industry, a framework to guide their wellbeing practices to reduce stress, improve morale and profitability. Sign up by emailing us through the Stress Matters website. We also support through mental health first aider training, Buddies Matter - our peer-to-peer support programme and a workplace wellbeing programme of workshops.

mergers and acquisitions consultant: events industry

advertising m&a

2016-9 - Present · 10 yrs 1 mo

Helping creative businesses that are looking for their next step. Whether sale, acquisition or merger, we help to identify the right path and find the perfect partners.

visiting lecturer

university of hertfordshire

2017-3 - Present · 9 yrs 7 mos

Giving me a great insight into the brilliant minds of the future stars of the events industry - I regularly lecture at the University of Hertfordshire on their Event Management degree and other courses.

director of engagement

#eventwell

2018-1 - 2018-7 · 7 mos

Our vision is to make tangible changes to the event industry's relationship with wellbeing, and being event professionals ourselves, we know that there is such a variety across the industry in terms of issues and needs. EventWell was launched in 2017 and our current focus is on researching what individuals and employers would like in a practical sense to help support their wellbeing. We are a social enterprise and would love your support in making a change - get in contact through my linkedin page or our website to find out how you can help.