Laura Cabildo

+Maintain accurate shelf stock levels and ensure strong on-shelf availability through efficient replenishment and inventory rotation (FIFO). +Support merchandising execution, including planogram accuracy, promotional signage, and seasonal displays. +Monitor pricing discrepancies and collaborate with department leads to ensure accuracy and compliance. +Follow food safety standards, operational SOPs, and company policies to support safe and efficient store operations. +Assist with receiving, backroom organization, and product preparation for the sales floor. +Deliver excellent customer service and guide customers in product selection and inquiries. +Collaborate with Grocery and Deli teams to support smooth daily operations and improve workflow efficiency.

+Negotiated pricing, contracts, and delivery terms with national and international suppliers for shop equipment and materials. +Managed full procurement lifecycle: supplier sourcing, quote comparison, PO creation, and lead-time management. +Coordinated delivery schedules and ensured on-time fulfillment for major retail clients including OXXO and 7-Eleven. +Evaluated supplier performance to ensure quality, compliance, and cost competitiveness. +Maintained purchasing documentation, status reports, and inventory requirements for internal stakeholders. +Built and strengthened vendor relationships to secure better commercial terms and supply continuity.

+Led procurement and replenishment for a fast-paced wholesale marketplace, managing high-volume SKUs. +Optimized stock levels, ensuring timely inventory flow and product availability. +Identified, evaluated, and negotiated with new suppliers to expand competitive assortments. +Reviewed wholesale pricing and product specifications to support competitive positioning. +Collaborated with warehouse and sales teams to align purchasing with demand and sales velocity. +Streamlined purchasing and operational processes to improve efficiency and turnaround times.

Managed multiple categories including General Merchandise, Seasonal, Home-related products, Toys, Sports and Entertainment, driving category performance through assortment strategy, supplier management, and data-driven decisions within a multi-store retail format. • Owned end-to-end category P&L, including pricing strategy, margin optimization, and promotional planning • Led assortment planning and product lifecycle management, aligning product mix with market trends and customer demand • Conducted line reviews and SKU rationalization to optimize assortment and improve category profitability • Managed demand forecasting, inventory planning, and replenishment strategies to reduce stockouts and excess inventory • Negotiated pricing, contracts, rebates, and supplier agreements with domestic and international vendors • Supported product sourcing, imports, and supplier development, including global trade show participation • Collaborated with Merchandising, Supply Chain, and Store Operations to ensure strong in-store execution • Developed planograms, seasonal layouts, and merchandising strategies to improve product visibility and sales performance • Conducted market analysis, competitor benchmarking, and trend evaluation to identify growth opportunities

Retail Category Management role focused on Home Décor, Housewares categories, driving assortment strategy, global sourcing, and category performance in a multi-store retail environment. • Owned end-to-end category management, including assortment planning, product selection, pricing, and inventory performance • Managed seasonal buying cycle for 300+ SKUs, from vendor sourcing to in-store execution and post-season analysis • Developed trend-driven assortments aligned with customer demand and market insights • Negotiated pricing, contracts, and supplier agreements with domestic and international vendors • Led global sourcing and imports from USA and China, ensuring compliance, cost efficiency, and timely delivery • Reduced overstock by 18–20% through data-driven forecasting and inventory optimization • Secured exclusive and differentiated products through international trade shows (Canton Fair, Las Vegas, Los Angeles) • Delivered 20% sales growth during key seasonal programs through effective merchandising and promotional execution • Collaborated with Merchandising, Supply Chain, and Operations teams to ensure strong in-store execution and product availability

Retail Category Management role across Convenience and Self-Service formats, managing multiple categories including Personal Care, Beauty, Hygiene, Grocery, and General Merchandise, with full responsibility for assortment strategy, supplier management, and category performance. • Owned end-to-end category management and P&L, driving sales, margin, and inventory performance across multiple categories • Executed Category Management strategies, including assortment planning, pricing, promotions, and shelf layout optimization • Managed product selection and purchasing for convenience and high-traffic store formats, aligning assortment with regional demand • Led demand forecasting and inventory planning, considering seasonality, consumer trends, and store clustering strategies • Negotiated pricing, contracts, and supplier agreements, improving cost efficiency and strengthening vendor partnerships • Monitored KPIs including margin, inventory turns, GMROI, and promotional performance to optimize category results • Supported new product development and SKU expansion through supplier collaboration and market insights • Partnered with Merchandising, Marketing, and Operations teams to improve category visibility and execution in-store • Completed Category Management & Shopper Insights training (NielsenIQ) to strengthen data-driven decision making

Managed a broad portfolio of Non-Food Grocery and Household categories, including Disposables (plates, cups, cutlery), Cleaning Products, Laundry Care, Diapers, Feminine Care, Oral Care, Hygienic Paper, Napkins, Garbage Bags, and Confectionery across self-service formats. Led private label development for key categories, achieving 35% private label share in Disposables with strong margins and consistent double-digit growth. Negotiated costs and vendor programs, coordinated packaging and production timelines, optimized aisle layouts and planograms, and executed seasonal strategies to strengthen category visibility and profitability. +Oversaw P&L for non-edible grocery, diapers, hygiene, household cleaning, and confectionery categories. +Developed category strategies focused on pricing, promotions, assortment, and supplier negotiation. +Led forecasting, demand planning, and inventory optimization for multiple store formats. +Negotiated supplier agreements, trade terms, promotional programs, and rebates. +Executed seasonal merchandising strategies and high-impact planograms to boost visibility and sales. +Conducted market, competitive, and consumer analysis to optimize assortment and improve profitability. +Completed Category Management and NielsenIQ analytics training to support data-led decision-making.