Laura Amantea (She / Her)

Laura Amantea (She / Her)

Managing Director, North America Brand, Sponsorship Advertising & Agency Lead @ BMO

About

I build brands that grow businesses and develop people who drive results. I’ve scaled marketing organizations from startup energy at GAdventures & Skip the Dishes to enterprise transformation at Mars Wrigley & CIBC, always focused on creating meaningful connections between brands and their audiences. What energizes me most is developing high-performing teams while delivering measurable business impact. Whether it’s launching a travel product that hits $2MM in sales within two months, shifting an entire media strategy to unlock new growth channels, or mentoring marketing talent to reach their potential—I thrive on the combination of strategic thinking and genuine leadership. My approach is straightforward: lead with humanity, stay curious about what drives consumers, and never lose sight of the bottom line. What matters most is building sustainable growth and teams that outlast any single campaign. Core expertise: Strategic brand management, P&L leadership, digital transformation, team development, and turning complex challenges into growth opportunities.

Country

Canada

City

Greater Toronto Area

Industry

Computer Software

Skill

Social Media Measurement, Multi-Channel Marketing, Brand Management, Negotiation, Project Management, Customer Insight, Marketing, Advertising, Shopper Marketing, CRM, Marketing Communications, Leadership, Program Management, Marketing Management, Strategy, Marketing Strategy, Cross-functional Team Leadership, Sales Operations, Competitive Analysis, Consumer Products

Experience

BMO

Managing Director, North America Brand, Sponsorship Advertising & Agency Lead

BMO

LinkedIn
2024-6 - Present · 2 yrs 4 mos

Toronto, Ontario, Canada

CNIB

Strategic Advisor

CNIB

LinkedIn
2023-8 - Present · 3 yrs 2 mos

Toronto, Ontario, Canada

Amantea Branding & Consulting

Consulting Business Owner

Amantea Branding & Consulting

LinkedIn
2023-1 - Present · 3 yrs 9 mos

Toronto, Ontario, Canada

G Adventures

VP Global Marketing

G Adventures

LinkedIn
2023-9 - 2024-6 · 10 mos

Toronto, Ontario, Canada

Vice President Global Marketing

Skip

Head of Brand Strategy, Media & Innovation (Canada)

Skip

LinkedIn
2021-8 - 2022-12 · 1 yr 5 mos
SMCC - Sponsorship Marketing Council Canada

Board Member

SMCC - Sponsorship Marketing Council Canada

LinkedIn
2016-10 - 2022-11 · 6 yrs 2 mos

Toronto, Ontario, Canada

CIBC

Sr Marketing Director, Brand Strategy (Canada)

CIBC

LinkedIn
2018-5 - 2021-7 · 3 yrs 3 mos

Toronto, Ontario, Canada

Mars

Head of Marketing (Segment Marketing Director- Canada)

Mars

LinkedIn
2016-4 - 2018-4 · 2 yrs 1 mo

Toronto

Key member of the Management team responsible for shaping and driving the implementation of the MWC business vision and Marketing strategies. (Total Business +$300mm GSV; $25mm A&CP)

Wrigley

Sr. Marketing Manager - Excel & Extra Professional

Wrigley

LinkedIn
2005-5 - 2016-4 · 11 yrs

Toronto, Canada

Wrigley

Marketing Manager - Skittles, Starburst & Lifesavers

Wrigley

LinkedIn
2010-6 - 2013-1 · 2 yrs 8 mos

Toronto, Canada

Wrigley

Brand Manager - Excel Gum (& Olympics)

Wrigley

LinkedIn
2005-4 - 2010-6 · 5 yrs 3 mos

Toronto

Renees Gourmet

Associate Brand Manager, Foodservice

Renees Gourmet

2002-2 - 2005-4 · 3 yrs 3 mos

Toronto, Canada

Education

Western University

Western University

LinkedIn

Business

Bachelor of Administrative and Commercial Studies Courses included Operations, Marketing, Finance and Business Ethics First Colours for performance in Track & Field at the University of Western Ontario, 1999

Laura Amantea (She / Her)'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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