Laura Zheng

Supporting business development and route-to-market execution for the Japan market, with day-to-day operational support spanning market analysis, retailer coordination, and collaboration with global teams as well as local partners.

- Led the development of bilingual onboarding materials (Japanese and English), supporting smoother integration for new joiners. - Assisted in creating engaging content and improving internal communications, facilitating a positive work environment. - Crafted presentations and email templates, demonstrating strong bilingual communication skills and cultural sensitivity. - Collaborated on various HR projects, providing administrative support and contributing to team initiatives as assigned.

- Addressed employee inquiries, demonstrating exceptional interpersonal and communication skills, fostering a positive workplace environment. - Developed expertise in HR functions, policies, and compliance, ensuring alignment with company standards and regulations. - Managed full internship recruitment cycle — from job postings to CV screening, interview scheduling, and documentation for a seamless recruitment process. - Led onboarding for all incoming interns and full-time employees, ensuring smooth transitions and integration into the company culture. - Provided administrative support, preparing reports, presentations, and correspondence, while ensuring the timely and accurate processing of HR-related invoices. - Conducted in-depth analysis of Generation Z’s job search preferences, presenting insights to the Asia Pacific HR team and Global HR leadership, influencing talent strategies at the annual offsite in Hong Kong. - Assisted in HR communications, updating company news articles, and enhancing the HR intranet and employee benefits portal for improved employee engagement. - Coordinated the annual Beach Clean-up CSR event, engaging participants from 5 Allianz entities across Singapore and Germany, promoting corporate social responsibility and team collaboration.

- Delivered exceptional customer service by addressing customer needs with in-depth product knowledge, fostering loyalty and repeat business. - Exceeded sales targets consistently, driving revenue growth while leading visual merchandising efforts to enhance store presentation and attract clientele. - Cultivated strong relationships with a diverse clientele, utilizing fluency in English, Mandarin, and Japanese to ensure seamless communication and personalized experiences. - Demonstrated a keen understanding of luxury retail trends, offering expert guidance on product selection, styling, and exclusive promotions. - Proactively resolved customer concerns with professionalism, ensuring satisfaction and reinforcing brand reputation.

- Conducted a high volume of interviews daily, carefully matching candidates with roles aligned to their career goals and the company clients’ needs. - Employed targeted search techniques on job platforms to identify top candidates, using data-driven insights to optimize recruitment results. - Researched and implemented a cloud-based filing system, organized documents by candidate and client categories, and digitized key paper records. Provided training to colleagues on usage of the new system, improving document retrieval times and overall team productivity. - Managed data entry and administrative responsibilities, ensuring accurate processing of payroll and billing invoices.

- Assisted with retail sales and provided client advisory services in both the main store and a popup store, helping customers with product selection and styling. - Played a key role in organizing the prestigious Orchard Gateway Fashion Show, collaborating with designers to assist with model fittings and select clothing pieces for the event. - Contributed to the creation of event timelines and logistics, ensuring smooth coordination of fashion show sequences. - Supported administrative tasks such as data entry, verifying expense claims, and organizing spreadsheets to streamline event coordination. - Gained invaluable experience working closely with local designers and models, enhancing my understanding of the fashion industry and teamwork in a high-pressure setting. - Enhanced customer service skills through direct interactions, offering personalized styling advice and ensuring a memorable shopping experience for clients.

Relevant coursework: Luxury Marketing, Consumer Market Behavior, Market Intelligence, Strategic Brand Management, Digital Marketing, Innovation Marketing, and Relationship Marketing.

NTU Taekwondo Club Main Committee (Publicity Officer): Designed and executed promotional campaigns to increase club visibility and member engagement. Managed social media platforms and created visually appealing content to highlight events and achievements. NTU Hall 9 Cloudnine Dance Society (Member): Participated in performances and choreographed routines, contributing to the vibrant arts culture within the hall. NTU Hall 9 Welfare Main Committee & Social Club Planning Committee: Organized and managed hall-wide events to foster community bonding, including welfare drives, festive celebrations, and social activities. Ensured smooth execution by coordinating logistics, budgeting, and volunteer efforts.

During the summer of 2022, I had the opportunity to study at the prestigious UCLA School of Theater, Film, and Television, where I completed courses in Digital Cinematography (FTV122E), Film and Television Directing (FTV122M), and Film Editing: Overview of History, Technique, and Practice (FTV122D). This coursework refined my skills in visual storytelling, editing, and the technical aspects of film production. Beyond academics, the experience deepened my passion for photography and media, areas I aim to incorporate into my future career. I envision blending creativity and marketing expertise, where visual storytelling plays a key role in engaging audiences and conveying brand identity.

CHIJ St. Nicholas Girls' School is renowned as one of Singapore's top secondary schools, consistently recognized for its academic excellence and holistic education. As part of its prestigious Integrated Programme (IP)—a rigorous six-year track for high-achieving students—I had the privilege of experiencing a curriculum that bypassed the O-Levels, allowing for a more in-depth exploration of subjects in preparation for A-Levels. This program fostered intellectual curiosity and cultivated critical thinking while demanding high levels of self-discipline and resilience.