Laura Toma

- CRM Implementation & Automation: Managed CRM strategies using Microsoft Dynamics 365, tailoring communication flows based on customer lifecycle stages to improve engagement and retention. Created targeted email campaigns and automated workflows that enhanced the overall customer journey. - Compliance & Processes: Coordinated with legal and other teams to update CRM attributes in response to new privacy policies, ensuring full regulatory compliance. Started preparing for the transition from Microsoft Dynamics to Salesforce. - Financial Tools & Insurance Campaigns: Collaborated with team members to integrate and implement financing simulation tools developed by external vendors, providing customers with an interactive way to explore financing options. Developed and executed insurance campaigns in partnership with external insurance partners.

- Team Leadership & Strategy Implementation: Directed a team of 5+ professionals in the link-building department, driving SEO and off-page strategies for over 20 client accounts. Developed data-driven SEO strategies and reporting, using Google Data Studio to monitor performance and boost organic traffic. - Client Management & Process Optimization: Acted as the primary client liaison, ensuring clear communication and strategic alignment with client objectives. Established standardized reporting processes and robust tracking methodologies to maximize campaign efficiency.

- Localized Market Strategy: Led all digital marketing efforts for Versum’s launch in Romania. Customized global marketing materials and campaigns for the Romanian market. - Lead Generation & Campaign Execution: Executed targeted Facebook and Google Ads campaigns, generating a consistent flow of qualified leads. Coordinated with the global team to ensure alignment of local strategies with the overall brand vision.

• Managed final deliverables for multiple client accounts from strategy to implementation to delivery and reporting. • Collaborated with cross-functional teams to ensure seamless execution of client campaigns. • Analyzed campaign performance data to optimize strategies and drive results.

- Content and Campaign Strategy: Crafted and implemented digital and traditional PR campaigns for restaurants in Soho, Camden, and Covent Garden. Developed engaging content across web platforms, social media channels, and print collateral (flyers, menus). Helped with launch events. - Branding & PR: Developed promotional print materials. Established communication and organized events with local media for sustained PR success.