Laura Pollock

I joined ThreadBeast to lead Influencer & Affiliate strategy and execution, beginning their efforts in partnerships. I currently lead sourcing, negotiation, and managing of 30+ paid influencer partnerships per month, balancing brand equity with performance KPIs across reach, CAC, and conversion while owning the budget. Within affiliate creator marketing, I've built and scaled a creator program that drives 84% of monthly content output and 45% creator retention, becoming a primary growth channel for the brand. Across partnerships, I develop monthly creative briefs (as well as specific to creators and/or campaigns) to guide content direction, ensure brand alignment and effectively communicate promotions. I analyze content, concepts, hooks + more against performance to understand the 'why' and 'how.' I closely partner with a performance media agency to launch bi-weekly Partnership Ads, with 56% classified as 'high-performers', directly influencing paid media strategy for 2025. Alongside digital partnerships, I design and execute creator activations across main markets. As well, I work cross-functionally with Social, Creative, Web, Email, Merchandise teams.

+Led social strategy with 41% growth in engagement within first 2 months. +Re-launched TikTok with ad program driving 2M to e-comm in 2 weeks. +Launched meta shop with average $10k revenue/month from organic posts. +Curated monthly creator assortment for Shopmy gifting with average EMV of $56k/month and in-house affiliate program of over 500+ creators. +Outsourced, managed and negotiated influencer partnerships. +Managed external PR agency, ensuring editorial coverage and brand experiences work to amplify launches and brand awareness. Key partnerships: LACMA, Once Upon A Mattress, Dudette with Sign, Prince Street Pizza, Goop Soho Sleep Month event, Collab Heretic Fragrance

+Content strategy for social media channels, in-app, marketing education for B2B sales, OOH campaigns. +Key stakeholder in the brands launch in beauty. +Working cross functionally i.e. from clinical study to product development and science teams and CMO to execute vision. +Celebrity ambassador partnerships - Cody Rigsby, Karlie Kloss + more. Key achievements: Oura in-app partnership, Founder Netflix content, Theraface (OOH), Theraface Mask, United Airlines commercial

Mother Science - Brand Launch https://motherscience.com/

Founding member of team to launch Item Beauty (Launched August 2020 with Addison Rae), Tresluce Beauty (Launched June 2021 with Becky G) and Complex Culture Beauty. Developing all cross functional processes for content production, marketing, creative. Working directly with Creative Director and Brand Managers for 360 marketing campaigns. Strategy for retail launches in Sephora and Ulta Beauty. Mapping out needs for site and social. Brand partnership communication and negotiation. Managed and hired freelance designers, editors, retouchers, production crew. Managed in-house shooters schedule and pre-production calls with crew and Founder teams. Art direction on set for product and on figure shoots.

Full event and activation strategy, visual design and production. Event types range from Trade Shows, Nationwide Mobile Tours, Pop-ups, Influencer Summits & Trips, Cocktail Parties, Parade Floats, Private Dining Experiences. Attendance ranging up to 10k attendees. Scouting locations, permitting, creating merchandise, developing activation concepts for partnering brands. Project management for internal team and freelance design team. Activations: Art Basel, South By Southwest, Los Angeles Pride, CEW Award Show, Lollapalooza, Miami Swim Week + more.

New user acquisition through direct marketing channels. In-app promotions, event partnerships, 360 marketing campaigns. On board for launch of Uber EATS in Los Angeles.