Laura L.

In my current role as Head of Marketing and Digital Transformation at Saniax, I embraced a strategic challenge, taking full responsibility for: - develop and oversight B2B and B2C strategy and campaigns, digital marketing, advertising, communications, and creative initiatives. - leading the company’s digital transformation and rebranding project from strategy definition to implementation, including the implementation of a B2B e-commerce platform, CRM system, processes automation. - fostering a culture of innovation and collaboration, ensuring that all marketing and digital efforts are aligned with the latest industry trends and technologies, with a strong focus on maximizing ROI through datadriven decision-making and performance optimization. • Additionally, I am responsible for creating SOPs to standardize workflows, enhance team efficiency, and ensure consistent execution across marketing initiatives, in line with lean management principles. • My role also includes managing strategic partnerships, collaborating in recruitment processes, negotiating with suppliers, and motivating and guiding the entire team to ensure alignment with evolving business goals.

• Technical Trainer with extensive experience delivering training across diverse areas, including Marketing & Advertising, Foreign Languages, Hospitality & Catering, Tourism & Leisure, Commerce, Management & Administration, Secretarial and Administrative Work, Team Leadership, Customer Loyalty, and Customer Support. • Skilled in designing and delivering engaging, outcome-driven learning experiences tailored to varied audiences. • Proven ability to foster professional development, enhance team performance, and support organizational goals through effective training strategies.

Technical translations in several areas: Industry, Marketing, Finance, etc.

• Cartão Caetano Go. Maintained previous position responsibilities and accumulated the project full rebrand process management and presence in Digital platforms (site, social media), also adding the responsibility of the project financial management.

• Developed and executed annual marketing plans for Customer Loyalty Group Project, including premium brands, ensuring alignment with all global brand standards. • Coordinated on-site marketing teams, supporting B2C campaign execution and brand consistency, as well as cross-functional teams within the project range. • Recruited, trained, and led the on-site Loyalty Card Promoters team. . • Planned and executed B2C and B2B omnichannel media campaigns across digital, print, and on-site platforms to ensure brand consistency and maximize customer loyalty. • Oversaw PR activities: press releases, influencer partnerships, and reputation management. • Selected value-added Partners (following the pre-defined plan strategy) and built strong, win-win, and long-lasting partnerships. • Collaborated with internal departments (Mobility, Marketing, IT, Finance, Operations) and external agencies.

• Oversight of financial reporting, ensuring accuracy and alignment with strategic objectives. • Interface with executives, facilitating effective communication and decision-making across departments. • Management of Public Relations and event planning, contributing to brands visibility and stakeholder engagement. • Active collaboration in the Group’s expansion project to Spain, supporting market analysis, operational planning, and cross-border coordination.

• Conducted research and analysis of financial data, with processing and reporting using SAP FI. • Responsible for the translation of annual reports, ensuring accuracy and consistency across multilingual documentation.

Traineeship in the area of automotive technical translation. Translation of automotive technical manuals and graphic preparation for printing.

Technical translations from English to Portuguese.

Collaboration in English/Portuguese/English dictionaries revision & updating and new dictionaries edition.

• Participated in a teaching traineeship focused on English, French, and Spanish language instruction, applying pedagogical techniques in multicultural environments. • Contributed to the organization of cultural events promoting Portuguese heritage abroad, enhancing intercultural exchange and visibility. • Completed a Norwegian language course, demonstrating adaptability and commitment to linguistic and cultural learning.

Translation Traineeship within the European Union Scholarship "Socrates/Erasmus". Translations in several languages: English, French and Dutch. Attended a Dutch language course.