Laura Horn

• Developed, drove, and aligned all retailers (THD, Lowe’s, BBY, Costco, all regional retailers) with LG’s marketing programs, including promotions, customer marketing and LG strategic initiatives • Experienced in product marketing, launching hundreds of appliance products at retail with a full omnichannel execution • Managed all online and instore activations from highly optimized product detail pages to coordination of all merchandising materials instore • Planned, tracked, and executed the management of all trade funds for every retail channel to maximize ROI for LG, giving recommendations on marketing tactics based on campaign analytics

• Created and executed joint marketing plans aligned with sales team, brand managers, and regional independent retailers • Executed digital campaigns to drive awareness, consideration, conversion and increase LG’s Share of Voice in the marketplace • Worked with our regional customers to execute and plan against LG’s go to market strategies from brand campaigns to national promotional plans • Optimized retailer websites for high converting product detail pages and a best-in-class consumer experience

• Worked with both sales and brand teams to create the go-to-market plan for LG builder distributors and national builders • Pitched and secured the LG brand to national builders and builder distributors to use LG appliances in their projects • Managed trade partnerships with ASID, NKBA, NHAB to push the LG brand • Tradeshow management for KBIS and PCBS, from booth design to onsite execution • Focused on key customers to improve our relationships and vendor grades • Executed marketing campaigns for our luxury Signature Kitchen Suite brand

• Led product development and managed entire lines of Multidoor, Side by Side refrigerators and Freezers • Worked with Product Planning, Merchandising and Product Marketing to develop opportunities in existing and new growth channels • Partnered with R&D/Purchasing/Quality teams to find innovative solutions for cost reductions and quality improvements within the chest freezer category • Assisted in the development of the 5-year strategic business and capital investment plan for freezers and as interim product manager for refrigeration • P&L management for Freezers and Refrigeration including monthly and quarterly maintenance • Led competitive benchmarking activities for applicable categories • Worked with design, NA marketing and sales groups to achieve successful launch of new products in the market, ensuring messaging and point of purchase materials are consistent

• Planned and marketed large scale conventions, trade shows for appliance, electronics, furniture buying group, AVB • Managed booking event space, partnering with AV companies, designing trade show floor plans, and onsite event execution • Developed event brand concept and execution through custom digital and marketing materials • Liaison between event sponsors and vendor marketing for pre-event marketing and onsite event marketing