Laura Gómez

・Owned the end-to-end product lifecycle within a Fintech ecosystem, managing stages from initial discovery and scoping to successful launch and post-release performance measurement. ・Managed backlog prioritization by balancing business impact, user needs, and regulatory compliance. Leveraged AI and automation to streamline analysis, research, and progress tracking. ・Collaborated with cross-functional teams (Engineering, Operations, Growth) and stakeholders to drive complex integrations and ensure data-driven decision-making. ・Led continuous UX Research cycles (interviews, usability testing, and mixed-method analysis) to validate solutions and optimize user experience based on direct feedback.

・Built and led the Research area from scratch, defining processes, operations, and strategies to democratize research culture across the organization. ・Led Product and Growth research, defining User Personas, Buyer Personas, and Jobs to be Done (JTBD). Validated features and business opportunities, supported by automation and AI tools to accelerate analysis. ・Executed qualitative and quantitative research (interviews, surveys, and usability testing), integrating market and competitor analysis to inform product decisions. ・Generated and communicated actionable insights to Product teams and stakeholders, influencing product evolution and prioritization.

・Established and led the Research area from scratch, defining processes, methodologies, and democratizing the research culture at an organizational level. ・Collaborated closely with Product Managers and stakeholders to prioritize initiatives and make strategic decisions based on research. ・Prioritized (selecting methodologies based on time, effort, and need) and executed qualitative and quantitative research for e-commerce products, focusing on the validation of problems, solutions, and business opportunities. ・Translated user and business insights into actionable recommendations, supporting discovery, validation, and post-launch measurement.

• Designed end-to-end solutions for e-commerce products, collaborating closely with Product Managers and stakeholders during discovery and problem definition. • Translated user needs and business objectives into user flows, prototypes, and clear functional requirements. • Integrated continuous research into Agile environments, using findings to solve usability issues and improve user experience. • Validated solutions through user testing and metrics analysis to iterate and optimize the product.

• UI design • Creation and application of design systems • Motion Graphics Animation • Design arts for social media

• UX/UI design. • Creation of design systems. • Analytical and problem-solving skills. • Define solutions to optimize website and landing page design. • UX Research: usability test, A/B test, benchmarking, desk research. • Branding creation. • Creation of key visuals and implementation. • Motion Graphics Animation. • Merchandising design. • Design arts for social media.

• Branding. • Key Visual creation for campaigns. • 3D Design. • Design for social media and other marketing channels.

• Print Graphic Design production (BTL). • Merchandising design. • Creation of key visuals for campaigns. • Motion Graphics Animation. • UI Design.