Laura Golonka
Trade Marketing Manager @ BeatBox
About
Trade and Field Marketing leader specializing in retail execution, consumer activations, and sales-aligned programs for beverage and CPG brands. Proven track record of building and scaling in-market programs that drive visibility, trial, and growth across regional and national markets.Experience spans trade marketing strategy, POS development and deployment, field and experiential marketing, event execution, and brand ambassador leadership. Known for partnering closely with Sales and distributors to translate brand strategy into practical, high-impact execution at retail and in the field.Background includes leading programs for fast-growing challenger brands (BeatBox, Red Bull, Boxed Water) with a strong foundation in grassroots marketing, cultural activations, and brand standards. Chicago-based and open to Trade Marketing, Field Marketing, and Regional Marketing leadership roles.
United States
Greater Chicago Area
Food & Beverages
Marketing Event Planning, Organization Skills, Salesforce.com, Asana, Analytical Skills, Grassroots Marketing, Experiental Events, Category Insights, Market Analysis, Sales Collaboration, Team Management, Internal Events, Trade Shows, Brand Ambassador Programs, Brand Ambassador Training, Program Management, Field Marketing, Trade Marketing, Regional Marketing, Collaborative Problem Solving
Experience
Trade Marketing Manager
BeatBox
Chicago, IL
Trade & Customer Marketing Manager
Boxed Water Is Better
Chicago, IL
Regional Marketing Manager
Boxed Water Is Better
Field Marketing Manager
Boxed Water Is Better
Greater Chicago Area
Growth Marketing
Grubhub
Greater Chicago Area
Field Marketing Manager
Red Bull
Chicago
Played a key role on an entrepreneurial team responsible for the creation and execution of the Red Bull sampling team (Wiiings Team). Responsible for recruiting, hiring and training team members; collaborating with the sales & marketing teams to coordinate consumer marketing activities in support of brand goals and initiatives. Initiated strategic action plans around market opportunities and conducted consumer market research
Regional Marketing Manager
Millstone Coffee
Education
University of Illinois Urbana-Champaign
Public Relations/Communications
Laura Golonka's Contact Information
Phone
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