laura gaido

About

Innovative, enthusiastic and self-motivated professional with a background in marketing, sales, sales training, event planning and communications. A team player with the proven versatility to effectively contribute to team goals. Recognized for the ability to build a quick rapport with all levels and functions and is persuasive and influential when presenting ideas. Demonstrates a strong business acumen while remaining customer focused. Strengths include highly effective interpersonal skills, excellent presentation skills and the ability to communicate concepts, ideas and product knowledge to a wide range of audiences.

Country

united states

City

chicago

Industry

marketing and advertising

Skill

event planning, management, product development, public relations, marketing, marketing strategy, event management, advertising, integrated marketing, strategy, social media marketing

Experience

account manager

blue sky chicago

2009-4 - 2012-4 · 3 yrs 1 mo

marketing communications specialist

motorola

2007-1 - 2008-1 · 1 yr 1 mo

Supported the Mobile Devices marketing department by planning, developing and implementing communication projects aimed at educating and motivating 20,000 employees worldwide. Collaborated with customer-facing functions by extending marketing campaigns and product promotions to internal audiences and building joint, strategic focused communication plans. Served as event coordinator and host to a number of high-profile Motorola ambassadors during visits to the corporate headquarters. Designed, edited and published a weekly newsletter that served to build internal support for the Mobile Devices division’s strategic priorities. Developed and executed worldwide product training for more than 6,000 Motorola Mobile Devices sales associates in four global regions by effective liaison between sales, marketing, and management teams and then regionalizing the materials based on cultural differences.

internal marketing intern

motorola

2006-5 - 2006-8 · 4 mos

* Assisted the marketing department with advertising programs, product launches, public relations, sales promotions and special events. * Acted as a liaison between engineering and sales professionals while implementing a global education program surrounding a new product launch. * Contributed to competitive market intelligence, new product development and business strategy by planning and executing more than 20 corporate and internal events. * Leveraged managers as key change agents by developing and publishing newsletters, memos, announcements and presentations.