Laura F.

• Implementation of KPI measurement system in Human Resources: Implemented a data measurement strategy for HR using Power BI, enabling the organization to gain real-time visibility into key HR metrics, such as employee turnover, vacancy coverage, and employee satisfaction. • Significant improvement in commercial vacancy coverage: By implementing more effective talent attraction and selection strategies, we increased the coverage of positions in the Commercial area from 85% to 99%, directly contributing to business performance and growth. • Reduction of employee turnover: I implemented retention and development initiatives that successfully decreased annual turnover by 7 percentage points, improving team stability and reducing costs associated with recruitment and training. • Benefits alignment for internal equity: Led a comprehensive analysis of benefits to ensure internal equity, aligning employee benefits in a fair and transparent manner across the organization. • Consolidation as a strategic business partner: Through the implementation of innovative practices and strengthening relationships with different business areas, we succeeded in positioning the HR department as a key strategic partner for the Commercial VP, helping to drive organizational results. • Comply with organizational policies and legal regulations • Lead talent acquisition process (recruiting/selection/hiring/onboarding new hires) • Terminations and offboarding process • Anticipate internal organization issues, propose smart solutions that represent the employee perspective and support the culture • Foster a positive and inclusive employee experience by making a conscious effort to diversify at all levels by including employees from unrepresented backgrounds • Build and matain positive relationships with employees, managers, and stakeholders to understand their needs and provide effective HR support

• Strategically supported BAZ Digital's Executive, Operations, and Back Office teams, providing tailored HR solutions to help achieve business goals • Led recruitment, selection, onboarding, development, and training programs for a workforce of 1,870 employees, enhancing talent acquisition and retention • Provided guidance and conflict resolution for employees and management on complex HR issues, ensuring alignment with company values and legal compliance • Managed workforce planning, aligning HR initiatives with business objectives to optimize resource allocation and business efficiency • Oversaw all HR data management, ensuring accurate tracking and reporting of HR metrics • Implemented cultural transformation initiatives, fostering a positive and inclusive work environment that aligns with the company’s long-term vision • As a digital department, we wanted to attract the best talent, and we successfully created a differentiated benefits package with better opportunities for our employees, including flexible work arrangements, remote work, and other benefits that set us apart from the rest of the organization • We achieved the lowest turnover in the company thanks to the culture and differentiated benefits packages we implemented at BAZ Digital

• Successfully led 3M’s inclusion in the Great Place to Work rankings, marking a significant milestone in the company’s culture and employee engagement journey in Mexico. I was fully responsible of the certification process (Trust Index and Culture Audit), achieving, for the first time in the company's history, a spot on the Top 100 Best Companies to Work for in Mexico. • Developed and implemented improvement strategies based on employee survey results. Delivered insights through deep data analysis, identified root causes of issues, and created actionable improvement plans to address them. Continuously monitored progress and measured the impact of these strategies. • Tailored retention and engagement strategies, including continuous performance feedback and career development opportunities. • Drove a culture of continuous improvement by leveraging data and feedback to refine HR processes, strengthen internal communication, and align employee efforts with 3M’s strategic goals. • Created strategies to enhance employee perception and engagement through internal and external branding campaigns. Focused on strengthening 3M’s employer brand and fostering a positive organizational culture. • Strengthened the Performance Review process by providing training to employees on SMART objectives methodology, raising awareness of its importance in personal and professional development. • Provided targeted training and development programs to meet corporate needs, while evaluating their effectiveness and making necessary adjustments to ensure continuous improvement.