Laura Engel

Lead end-to-end lifecycle management for Commercial Wi-Fi and Internet products with a focus on ROI. Launched Wi-Fi products including eero Outdoor 7, eero Pro 7, and Meraki Access Points, expanding the product portfolio and market reach. • Achieved 43% YoY revenue growth in SMB segment through targeted growth initiatives and strategic marketing campaigns. • Reviewed and approved high-complexity Wi-Fi infrastructure builds for enterprise deployments across verticals such as airports, medical, condominiums, nursing homes, and student housing. • Managed vendor relationships with major industry players (e.g., eero, Ruckus, Meraki) and represented the company at the Fiber Connect Trade Conference. • Utilized Jira and Confluence to align cross-functional teams and track product development.

Oversaw video (IPTV) and voice (VoIP) product offerings, ensuring customer satisfaction, regulatory compliance, and seamless service delivery. • Managed $250K in cost savings through vendor contract negotiations with Verimatrix, ComScore, CBS, Smithsonian, Hearst, Allen Media, Signal Insights, and others. • Drove a successful transition for 35,000+ video subscribers from IPTV to streaming platforms YouTube TV, Hulu and DirecTV. • Led pricing strategies for video content providers and secured regulatory compliance for E911 services.

Led Railroad and DOT permitting and CAD operations to support fiber construction across Metronet markets. • Utilized 3GIS design and Google Earth KMG files for utility permit applications. • Designed and developed a Power BI dashboard to track permit statuses, improving project oversight. • Streamlined workflows, increasing production efficiency, and reducing permitting delays.

Led a team of specialists overseeing underground fiber construction and pole attachment applications across multiple states. • Doubled team size and improved pole attachment application efficiency by 100%. • Worked with Duke Energy, MidAmerican and Florida Power and Light to ensure timely inspections and resolve issues proactively.

Designed cohesive and visually engaging marketing materials across Facebook, Instagram, print posters, and outdoor banners, enhancing brand visibility for all hosted events. • Boosted venue rental revenue by 33% year-over-year by optimizing event turnover by strategic scheduling enabling back-to-back weddings. • Grew Facebook following by 45%, increasing engagement from 5,100 to 7,400 followers through targeted content and consistent community engagement. • Led a complete redesign of organization's website using Wild Apricot (Personify), improving user experience and accessibility. • Oversaw successful transition from in-person to virtual learning during the COVID-19 pandemic, ensuring continuity of operations and engagement.

Worked on the Product Development team to launch dozens of proprietary consumer products. Conducted in-depth competitive analysis and developed product use cases (PUC) to support pre-launch validation. Assessed Total Addressable Market (TAM) and designed targeted Go-to-Market (GTM) strategies to drive product penetration and growth. Partnered with international inspection firms to ensure product functionality and quality assurance. Collaborated cross-functionally with sales and marketing teams to align product positioning and messaging across all channels. Analyzed customer feedback and market trends to prioritize feature enhancements and product improvements. • Created a high-impact television script for the IntelliEar® Personal Sound Amplifier, contributing to sales exceeding 250,000 units in the Canadian market. • Translated Petomato™ packaging from Japanese to English, resulting in the product receiving a top 10 Eco-Friendly Award at the Home + Housewares Show. • Designed and created multiple handheld electronic games for Avon Products Inc.

Developed compelling direct-to-consumer advertisements for magazines, newspapers, and credit card inserts, driving brand visibility and consumer engagement. Led national print advertising campaigns with an average budget of $50K per product launch, establishing break-even ROI benchmarks and conducting rigorous A/B testing to optimize performance. • Successfully achieved 20%+ sales lift on test variants, driving nationwide rollouts. • Championed one campaign that ran for 36 consecutive months in SkyMall, generating product awareness that drove multimillion-unit sales of the BraBABY®. • Consistently reinvested profits to maximize advertising ROI and extend campaign longevity.