Laura Danger
Founder | Brand, Content, & Audience Growth Strategy @ ThatDarnChat
About
I’m a digital growth and content strategist who builds values-aligned content ecosystems that drive measurable results.Over the past five years, I’ve scaled a multi-platform brand to 1M+ people, grown a podcast into the top 2% globally, and partnered with national brands and nonprofits to develop performance-driven campaigns rooted in cultural insight and audience trust. I specialize in bridging organic storytelling, strategic messaging, and paid digital performance.My experience includes:• Narrative architecture & messaging strategy• Multi-channel content ecosystems• Story-led digital marketing strategy• Audience growth & community engagement• Brand positioning & voice development• Performance-informed content strategyI’ve collaborated cross-functionally with marketing, communications, and product teams to align narrative strategy with growth goals, always ensuring that performance doesn’t come at the expense of integrity.My background in education and facilitation allows me to translate complex cultural and policy issues into clear, accessible digital content that builds trust and long-term community.👀 I’m especially interested in remote roles at mission-driven or ethically-minded companies where growth and values are in partnership.If you’re building something ambitious and culturally relevant, let's talk! 🙌
United States
Chicago
Higher Education
Social Media Advertising, Campaign Reporting, Web Analytics, Organic Growth Strategies, Creator Partnerships, Paid Social Media, Tiktok Sparks Ads, UTM tracking, Google Analytics, Meta Ads, Marketing Strategy, Allowlisting, Influencer Marketing, Email Campaigning, Search Engine Optimization (SEO), Data-driven Marketing, Digital Marketing, Retreat Design & Facilitation, Social Impact Strategy, Project Management
Experience

Founder | Brand, Content, & Audience Growth Strategy
Build and lead multi-platform content ecosystems, translating cultural insight into scalable brand growth and audience engagement. Impact & Scope: • Led brand positioning and messaging architecture engagements improving clarity, resonance, and conversion • Designed and executed multi-platform content strategies across TikTok, Instagram, Threads, long-form newsletters, and podcasting • Executed affiliate-based campaigns using tracked links and UTM parameters to measure conversion impact • Managed allowlisted creator content and paid boosting to scale high-performing organic posts • Collaborated with paid media teams to align creative with CPA and ROAS targets • Negotiated influencer deliverables, timelines, and compensation structures • Built and managed creator pipelines from sourcing to live campaign • Built editorial systems and repeatable content frameworks improving production velocity and sustainability • Analyzed performance metrics (retention, watch time, saves, shares) to refine creative strategy and scale high-performing narratives • Grew owned audiences to: – 625K+ TikTok – 200K+ Instagram – 47K+ Threads – Podcast ranked Top 2% globally • Partnered with national brands, nonprofits, and media organizations on integrated campaigns and educational initiatives • Collaborated with cross-functional marketing, product, and communications teams to align narrative strategy with growth goals. • Recognized as industry voice; featured and cited internationally.

Co-Host & Executive Producer | Time to Lean
Top 2% Global Podcast Co-created and lead editorial direction for a globally ranked podcast focused on domestic labor, cultural critique, and systemic analysis. • Developed show concept, format, and long-term content strategy • Scripted, produced, and promoted episodes across audio and social platforms • Integrated social-first storytelling to expand reach and deepen community engagement • Scaled podcast into top 2% globally through audience development and cross-platform growth strategy

Learning & Organizational Strategy Consultant
Chicago, IL
Design and facilitate capacity-building initiatives that translate complex cultural topics into actionable organizational change. • Led workshops, retreats, and trainings for nonprofits, media teams, and mission-driven companies • Developed custom learning systems, toolkits, and scalable frameworks • Consulted with leadership teams to align messaging, culture, and strategic goals • Designed inclusive, trauma-informed programming across cross-functional teams • Translated abstract equity and culture concepts into operational practices

Facilitator & Coach - Fair Play Method
• Delivered coaching and workshops, improving role clarity and shared responsibility frameworks • Designed accessible curriculum across diverse household structures • Translated behavior-change research into step-by-step systems and implementation tools

Elementary School Teacher, LBS1, ESL
Chicago, Illinois, United States
Licensed educator with experience as a co-teacher, lead teacher, and resource teacher supporting diverse learners through inclusive instruction, intervention systems, and cross-disciplinary collaboration. Responsibilities & impact: ● Designed and delivered differentiated instruction for K–8 learners, including students with disabilities and multilingual learners. ● Led MTSS interventions, progress monitoring, and data-informed instructional planning. ● Authored and implemented IEPs; coordinated with families and service providers to ensure compliance and student growth. ● Collaborated across disciplines (general education, related services, admin) to build inclusive classroom systems and support student success. ● Built learning materials and scaffolds that made complex skills accessible and engaging.

Development Associate
Chicago, IL
Supported fundraising and community engagement initiatives through donor stewardship, communications, and project coordination. Responsibilities & impact: ● Coordinated donor communications, stewardship materials, and development workflows. ● Supported fundraising campaigns and events, managing timelines, stakeholders, and follow-through. ● Maintained records and reporting to support relationship management and strategic outreach.

Teacher
Chicago, Illinois
Designed and delivered instruction while building strong family partnerships and supporting student growth through structured classroom systems. Responsibilities & impact: ● Planned and delivered standards-aligned instruction and classroom management systems. ● Collaborated with colleagues and families to support learning and student well-being. ● Created classroom materials and learning experiences to improve engagement and mastery.
Education

Teaching English as a Second or Foreign Language/ESL Language Instructor
Completed an ESL endorsement to better equip me to work with students developing English proficiency. Study included: designing inclusive, content-aligned instruction, understanding cultural, social and cognitive factors of learning, education policy, learning theory, and assessments

Education/Teaching of Individuals in Elementary Special Education Programs
Completed an LBS1 endorsement to better equip me to work with students with learning disabilities. Study included: individualized learning, curriculum design, collaborative teaching, assistive technology, behavior change, iterative program development, behavioral interventions, education policy, instructional strategies, and advocacy.
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