Laura Chow

- Product Development Projects (e.g. Whole-in-One Prime 3 - Essence) - Product Strategy - Product Award Deck Formulation

Rotational Departments : Agency Operations, Product Development and Proposition, HK Strategy Agency Operations: - Private Wealth Planning Services for HNW Customers - Marketing Materials Creation - Digital Tool Change Management Initiatives - Agency Training Study (for new and ongoing training initiatives) Product Development: - Product Development Projects (e.g. Genesis, Apollo, Future Assure) - Campaign Design, Management - Crisis Management - Product Award Deck Formulation (e.g. HKFI Competition Deck) HK Strategy Office - Group Business Study - 2025 Macau Plan - HNW Competitive Landscape

Led and worked on various end to end end-to-end digital transformation projects, analyzing clients' digital and IT infrastructures across various industries (e.g. construction, higher education, food and beverage, and government statutory bodies) by capturing the "voice of the business," which informed the development of strategic initiatives and enhanced project alignment with client needs. Key Projects - New Business Model Project for one of the top insurers in Hong Kong, focusing on revolutionizing their digital experience to meet new customer expectations - Core System Modernization Project for a notable Hong Kong private hospital to uplift their hospital information system for easier maintenance and enhance UX and UI - Digital Strategy and Transformation Project for an statutory organization within the construction industry which offers higher education services - Digital Strategy and Transformation Project for a food and beverage organization Activities and Societies - Youth Talent Council

Rotational Teams: Business Risk Management (BRM), Business Management and Investment - Attained a full “front to back” experience within a private bank and develop a complete understanding of the full customer lifecycle from prospecting, establishing relationship and relationship upkeep within private banks - Recognize the importance of digitalization (e.g. data analytics, machine learning, robotic advisory) and the value of NextGen customers - Develop a strong understanding on how private bank mitigate various client risk and formulate a customer-centric portfolio after filtering different investment products on shelf to cater towards specific customer needs - Gained insights into the role of the middle office in supporting both front-office and back-office activities as well as the importance of effective communication between teams for operational efficiency - Familiarized with various investment products and strategies offered by the bank, including equities, fixed income, and alternative investments. - Learned how to evaluate investment performance and align client objectives with suitable investment options.

Rotational Teams: Know Your Client (KYC), Client Data Management (CDM), Compliance - Explored the role of technology in streamlining KYC processes and client data management, including the use of software for data collection and analysis - Learned about the procedures for collecting and verifying client information to mitigate potential risks - Assisted in maintaining and updating client records, understanding the significance of accurate data for compliance and reporting - Gained insights into the regulatory framework governing KYC, including the importance of client identification and risk assessment - Understood the ethical responsibilities involved in handling sensitive client information and the importance of confidentiality

- Manage and organize investor documents (e.g. quarterly reports, monthly fact sheets) - Evaluating and ensure quality of promotional posters - Propose key visuals for new promotional program and initiatives - Suggest and draft digital media posts on WeChat and Facebook - Publish monthly prospect and suggest relevant comments to increase newsletter's impact - Participated in various PPM meeting for 6 million dollar celebrity promotion project for PRUheadstart New Juvenile Program