laura casing

* Head of Client Solutions, Ad Operations, Branded Creative, Ad Product and eCommerce. * Managed Creative Lead, Director of Ad Operations and Sr. Client Solutions Manager * Developed and documented process and training materials for the Revenue Team

* Developed rate card, media templates, and proposal deck templates * Monthly revenue recognition * Collaborated with multiple departments to roll out new ad products * Developed Tentpole sales packages to meet needs of clients as well as support editorial initiatives * Negotiated contracts with third party ad tech vendors * Lead the launch of e-commerce and affiliate marketing * Lead the execution of multiple branded events * Pre and Post sale management of advertising programs including creating media plans, writing decks for branded content ideas, post sale execution, reporting, optimization and campaign recaps.

* Built a team of 5 Strategists specializing in industry verticals: Auto, Tech/Telco, Finance, CPG, Beauty * Developed verticalized sales strategies and launched new ad products to meet unique vertical needs * Collaborated with Editorial on a monetizable calendar of major editorial themes and events * Pricing and packaging of new video and tech products * Responsible for training sellers on new products and refining products per market feedback

* Expanded team of Sales Planners to include coverage in LA and London * Oversaw Marketing and Events Teams * Lead post mortem discussions to increase performance and process for existing products * Collaborated in Onboarding and Training program for new employees

* Built a team of 4 Sales Planners in NYC * Developed inter-departmental processes for pre-sale vetting and proposal creation * Collaborated on process for inter-departmental campaign hand-off from pre to post sale * Helped create templates for media plans and proposal decks

* Sr. member of team managing: HBO and WSJ accounts * Developed inter-departmental processes for campaign execution * Developed formats for campaign tracking and performance recaps

* Developed and sold through custom Facebook brand strategies for clients including: L'Oreal, Virgin Mobile, Calvin Klein, Oscar de la Renta, and Hanesbrands Inc. * Educate clients on new product features as well as solicit and act on client feedback * Tracked campaign performance and made recommendations for optimization * Developed Playbook materials for different industry verticals * Managed a team of 5 Account Managers

* Upgraded and Maintained global consistency of brand presence in the marketplace * Created cross-platform marketing strategies for new product launches * Developed, documented, and implemented new processes to increase productivity and efficiency * Worked with Sales team to devise and execute lead generation, lead handling and nurturing strategies * Created global social media strategy and corporate policy * Organized quarterly tradeshows in NYC, Paris, LA, Las Vegas, and LatAm * Launched Stylesight LIVE, a regular live speaker series featuring staff Fashion Trend Experts * Oversaw advertising in print, digital, and newsletters

* Managed a team of 8 Interactive Producers as well as directly managed campaigns for Clinique, Acuvue, and Robert Wood Johnson * Supervised production, launch and optimization of integrated campaigns which included digital media, mobile, video, social, print and out of home * Developed partnerships with third party vendors to enhance sales offerings as well as core editorial product

* Managed top tier marketing partners including J&J, Lowe's, Kohl's, Honda, L'Oreal, and Wendy's * Liaised between clients and internal teams including: Design, Editorial, Engineering and Accounting * Collaborated with sales and marketing teams on renewal deals for growth of business

Ensured complete delivery and client satisfaction of online campaigns as well as full recognition of revenue for Glaxo Smith-Kline, Bristol Myers-Squibb, Clairol, and Unilever -Collaborated with sales team on renewal deals for growth of business