Laura Brillinger

Head of Marketing - Senior Marketing Consultant/Interim CMO

About

Over twenty years of marketing and senior management experience in B2B SaaS software, technology and services. Proven track record, excels in re-structuring and high-growth situations. Strong mix of strategy and execution skills, with ability to ‘scale up’ and ‘scale down’ as needed. Translates complex information into messages & programs to achieve targets and grow market share. Deep experience defining and executing go-to-market campaigns that build awareness and accelerate pipeline growth. Exceptional communications, problem solving, analytical, and digital skills. Proven leadership and executive management experience. Complete marketing lifecycle management including: B2B Marketing Strategy Brand Management Digital Strategy and Management Go-to-market (GTM)/ Growth Programs Lead Generation/Demand Generation Sales Enablement Media and Analyst Relations Public Relations Product Marketing Marketing Measurement & Return-on-investment (ROI) Analysis Partnership and Account-Based Marketing Advertising Events Digital Marketing (website, SEO/SEM, marketing automation, email marketing, social) IPO, Acquisition, and Merger Marketing and Communications Strategy & Execution Customer Relationship Management (salesforce.com and SalesLogix) Financial Services Technology SaaS Software

Country

United States

City

New York

Industry

Computer Software

Skill

Marketing Strategy, Public Relations, Lead Generation, Sales Support, Event Management, Advertising, Online Marketing, Partnership Marketing, Marketing Communications, Budget Management, Demand Generation, Product Marketing, Marketing, Budgets, Sales Operations, Risk Management, CRM, Strategy

Experience

Head of Marketing - Senior Marketing Consultant/Interim CMO

Senior Marketing Consultant

2022-1 - Present · 4 yrs 9 mos

United States

Global Head Portfolio Marketing

DXC Technology

2018-10 - 2021-12 · 3 yrs 3 mos

Greater New York City Area

DXC Technology is the world's leading independent end-to-end IT services & solutions company. Formed in April 2017 by the merger of CSC and the enterprise services business of Hewlett Packard Enterprise, DXC serves 6,000 customers in 70 countries. Responsible for the strategy, development and execution of integrated product marketing programs to support DXC's portfolio offerings across industries.

Head of Marketing - Consultant

Marketing Consultant

2018-4 - 2018-9 · 6 mos

Greater New York City Area

VP Marketing, Americas, Finastra (formerly Head of Mrktg D+H & Chief Marketing Officer at Fundtech)

Finastra

2013-1 - 2017-10 · 4 yrs 10 mos

Greater New York City Area

Led marketing in the Americas for international financial services software firm (SaaS & on-premise), providing solutions for retail banking, transaction banking, lending, and treasury and capital markets. Formerly Chief Marketing Officer at Fundtech, which was acquired by D+H in 2015. D+H was acquired by Vista Equity Partners in 2017 and merged with Misys to become Finastra. Finastra is the third largest financial services technology firm in the world.

Vice President Marketing, Capital Markets

Misys

2011-6 - 2012-10 · 1 yr 5 mos

New York

Led capital markets marketing for leading provider of SaaS and on-premise enterprise banking, treasury, trading and risk management software solutions.

Vice President, Marketing & Communications

Traiana

2009-8 - 2011-6 · 1 yr 11 mos

Led marketing and communications for a global post-trade software company.

Global Head of Marketing & Communications

Fitch Ratings

2006-9 - 2009-8 · 3 yrs

Developed full service global marketing department for an international credit ratings agency. Set strategy and executed marketing programs to develop awareness, demand generation and sales enablement.

Global Head of Marketing

Algorithmics Incorporated, an IBM Company

2000-12 - 2006-8 · 5 yrs 9 mos

Led global marketing and product marketing for an international enterprise risk management software company. Built awareness and delivered qualified leads through the development and execution of targeted programs.

Vice President, IMAX Marketing, Operations and Corporate Sales

Famous Players

1998-5 - 2000-9 · 2 yrs 5 mos

Led planning, marketing, sales and operations for launch and operation of 7 national IMAX theatres. Managed all P & L responsibilities, developed and executed on marketing programs and led geographically diverse team.