Laura Bojanowski

Multi-Channel Skincare Brand | $30M Annual Revenue Lead sales and business development Executive, accountable for driving growth across key domestic and international omni-channel accounts. Directed sales strategy and brand vision to maximize revenue and capitalize on market opportunities across the U.S., UK, EU, China, Canada, and Australia. Selected Highlights • Led all key sales initiatives, promotional strategies, and cross-functional execution for brand.com 2024-2025, delivering +20% comp growth and the highest revenue year in brand history in direct-to-consumer sales. • Launched brand on Amazon, securing coveted 3P Premium Beauty status; consistently achieving double-digit YOY, with no brand-funded advertising. Partnered with 3rd party Amazon authorized agency to optimize inventory and maximize sales for the brand, securing a complimentary photo shoot valued at $150K to update assets. • Oversaw all aspects of global home shopping accounts and on-air sales strategy, achieving 40% YOY growth across QVC US, UK, and Australia, managed accounts end-to-end, from offer development to on-air talent. • Managed U.S. retail partnerships, including Ulta Beauty (stores and .com) and Dermstore, driving strategic promotions and brand visibility. • Led sales execution for key international retailer accounts in stores and online, including Sephora UK and Canada, SpaceNK, John Lewis, Cult Beauty, LookFantastic UK, and Net-A-Porter.

Promoted in 2019 and 2021 in recognition of strategic impact, driving brand growth, and international market expansion.

Multi-Channel Mobile Retail Technology | 150 “A” Malls Nationwide Directed B2B marketing strategy and execution for a mobile tech start-up; managed $1M annual advertising budget and oversaw all public relations and media outreach. Personally recruited by a former Disney Executive who recognized past performance to drive omni-channel growth, digital transformation, and brand visibility. Selected Highlights • Created a brand ambassador program, managing a third-party agency to coordinate multiple concurrent field teams; oversaw budget, yielding 35% engagement lift and 40 million retailer offers viewed by in-mall shoppers. • Oversaw all public relations and media outreach in partnership with external agencies, securing coverage in Forbes, The Wall Street Journal, and Women’s Wear Daily (WWD), among others. • Leveraged an extensive retail network to drive business expansion, securing introductory meetings with national retailers and generating a substantial increase in new annual revenue through strategic partnerships.

Multi-Channel Specialty Retailer | 70 Stores | $120M Annual Revenue Directed all marketing initiatives, including a 10-person marketing team and $2.5M budget as the chain expanded from 10 to 70 stores nationwide. Reported directly to the CEO. Selected Highlights • Launched retailer’s e-Commerce division, generating $6M in revenue, achieving 80% annual sales growth. • Built CRM and digital marketing infrastructure from the ground up; expanded email database by 60% annually. • Executed 150+ annual campaigns, generating $10M in attributable revenue. • Secured $1M+ annually in co-op marketing funds through partnerships with brand vendors and mall landlords, fueling more than 30 promotional events annually. • Led PR and media relations, securing coverage in WWD, California Apparel News, USA Today, The Wall Street Journal, and broadcast placements including NBC’s Today Show. • Launched and scaled the brand’s social media presence, achieving annual growth rates in excess of 100%. • Drove +75% traffic growth annually through integrated campaigns across print, digital, social, and in-store channels, establishing Metropark as an early adopter of social commerce.

Progressively promoted through multiple roles with expanded responsibility, influence, and adaptability, earning company-wide recognition.

Graduated Summa Cum Laude | Honored with Phi Beta Kappa and Distinction Awards