Laura Bailey

Client Strategy Lead

About

Modern customer acquisition isn’t just about digital ads — it’s about trust, timing, and message placement. We help brands tap into the power of insert media — a channel that puts your offer directly into the hands of engaged customers inside trusted e-commerce packages. With 100% open rates and proven results across apparel, personal care, retail, and DTC, insert media is a low-cost, high-ROI channel that most marketers are overlooking. In my role, I lead client strategy from kickoff to campaign execution, helping growth teams identify high-fit partnerships, optimize creative, and scale efficiently. What we offer is simple: more revenue, less noise, and a strategic edge that bypasses crowded digital channels. Let’s talk insert media — and how we can make it work for your brand.

Country

United States

City

Aurora

Industry

Staffing & Recruiting

Skill

High-Performance Coach, Integrated Marketing, P&L Management, Public Relations, Lead Generation, Event Planning

Experience

Client Strategy Lead

𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞

2020-10 - Present · 6 yrs

Lead strategy and execution of insert media campaigns for national DTC and retail brands. Guide clients through discovery, partner selection, creative approval, and performance tracking. Own KPI alignment across campaigns to ensure cost-effective, scalable growth through trusted ecommerce insert channels. Collaborate with internal teams to optimize creative rotation, partner match, and program timelines.

Senior Strategist

BridgePoint Strategy Group

2018-4 - 2020-10 · 2 yrs 7 mos

Directed monthly campaign planning and managed all elements of the insert production lifecycle — from initial concept to paper procurement and press coordination. Created integrated scheduling systems that improved time-to-launch by 30%. Collaborated with internal creative and external fulfillment teams for timely execution.

Development Lead

Robert Half

2016-1 - 2018-4 · 2 yrs 4 mos

Invested in Security, Risk & Compliance, Genomics, Retail Analytics, Agri-tech, Audio Technologies, Animation and other startups. Member of Indian Angel Network.