Laura Pereira

Brand Manager GoGo squeeZ @ Bel

About

Passionate about Marketing, Entrepreneurship and Strategy | People and social media enthusiast | Travel lover since the first experience abroad

Country

City

Portugal

Industry

Food Production

Skill

Nielsen Data, Communication, Brand Management, Digital Marketing, Social Media Communications, Brand Strategy, Branding & Identity, English, Influencer Marketing, Teamwork, Time Management, Advertising, Copywriting, Meta Business , Shopify, Social Media Optimization (SMO), Marketing Strategy, Search Engine Optimization (SEO), Strategic Management, Customer Journey Mapping

Experience

Brand Manager GoGo squeeZ

Bel

2025-10 - Present · 1 yr

Junior Brand Manager Babybel

Bel

2023-12 - 2025-10 · 1 yr 11 mos

Portogallo

Junior Brand Manager

Companhia Espirituosa

2022-3 - 2023-11 · 1 yr 9 mos

- Development and implementation of marketing plans and strategies for a portfolio of brands - Launch of new products and campaigns, in cooperation with internal departments and external agencies - Digital communications management: social media planning, PR and media - Cooperation with trade marketing for POS development and brand activations - Performance analysis: definition and tracking of KPIs - A&P budget control and reporting

Marketing Assistant

Companhia Espirituosa

2021-11 - 2022-3 · 5 mos

- Community management and customer service for a portfolio of brands with different TOVs - Market analysis and benchmarking: product trends, brand activations and campaigns, channel presence - E-commerce management: campaign implementation and online store optimization - Online performance monitoring and social listening

Brand & Campaign Strategist Intern

Publicis Groupe Belgium

2021-6 - 2021-9 · 4 mos

Brussels Metropolitan Area

- Pige publicitaire for Carrefour, BNP and Renault: market, campaign and positioning analysis - Development of brand and campaign strategies based on client needs - Project management: client brief analysis, creative team brief and client pitch development - Contribution to internal projects and reports about market trends

Summer Intern

Leroy Merlin

2018-7 - 2018-9 · 3 mos

- Market and product trend analysis to support shopping decisions - Stock management: inventory, stock outs and stock damage control - Display set up and branding - Customer service during peak season

Education

Escola Marketing Digital

2021-10 - 2021-12 · 3 mos

Digital Marketing Strategy SEO On-Page WordPress SEO SEO Link Building Google Ads Search Google Ads Display Social Media Management and Strategy LinkedIn Marketing Facebook, Instagram and YouTube Ads E-mail Marketing Marketing Automation Google Analytics Google My Business

KU Leuven

Business Economics with Major in Marketing

2020-9 - 2021-9 · 1 yr 1 mo

Strategic Management Brand Management Behavioral Economics Marketing Strategy Modelling Global, B2B and Service Marketing Social Marketing Organising for Entrepreneurship