sascha latzberg

corporate director

About

Lived in Europe, Asia and North America working for a DAX 30 company, always at the intersection between Information Technology and Business to enable Digital Transformation in B2B and B2C. Leading large IT organisations with strategic, as well as operational responsibilities on a global scale. Overall regional IT responsibilities for 14 countries in Asia Pacific. Leadership responsibilities for 85+ ressources and Budget responsibilities >20 M EUR. Now driving digital strategy and enablement for B2B & B2C Marketing, Data Analyitics and Market Intelligence from within the Business Unit.

Country

germany

City

germany

Industry

information technology and services

Skill

process consulting, team leadership, strategic leadership, enterprise architecture, project management, it management, it transformation, asia pacific, europe, north american, innovation management, cross functional team leadership, it strategy, sap r/3, budgets, business process, strategy, management, change management, crm, project portfolio management, leadership, integration

Experience

corporate director

head of process consulting and it architecture asia pacific

henkel

2011-1 - 2012-1 · 1 yr 1 mo

Lead IT in Asia Pacifc & Implement SAP & Process Standardization in Asia Pacific

head of business transformation office and project management office asia pacific

henkel

2012-1 - 2014-12 · 3 yrs

Change Management & Program Management for strategic Transformation Program for 14 countries in Asia Pacific

global it architecture management and it innovation

henkel

2007-1 - 2011-1 · 4 yrs 1 mo

* Implemented new Competence Center and Team IT Architecture * Defined and implemented Architecture Framework based on Business Technology & Business Processes * Established and operated strong governance process and IT Portfolio Management to drive cost down * Enabled systematic and planned outsourcing based on process and service catalogue * Defined Integration and Service Framework and build Target Landscape * Developed IT Innovation Strategy in collaborations with senior executives within the Business Units

director center of excellence marketing and sales and head of market intelligence and analytics

henkel

2014-8 - Present · 12 yrs 2 mos

* Build up and lead Global Teams in the area of Marketing, Sales and Analytics * Established a comprehensive Data Model representing the Market environment and it's * development on a global level to support Business Development and Strategic decision making * Implemented Digital Marketing Automation including calculation of Marketing ROI for digital activities (e.g. Landing Pages) as well as classic channels (e.g. trade fairs) * Driving digital sales enablement beyond classic CRM * Implemented Pricing tools for Analytics, Strategy Formulation and Execution * Driving Big Data initiatives to leverage predictive pattern recognition to improve customer satisfaction and retention

project manager enterprise application integration, consultant process automation and soa architecture

henkel

2002-1 - 2005-1 · 3 yrs 1 mo

Roll out of corporate standard systems to UK – Responsible for non-SAP Applications – BI, CRM, Web and EDI

Education

harvard business school

2015-1 - 2015-1 · 1 mo

Disruptive Strategy course with Clay Christensen Disruption theory - Apply strategic frameworks to assess new opportunities and potential threats, Techniques for executive-level strategy formulation and team management

ruhr university bochum

economics

1996-1 - 2002-1 · 6 yrs 1 mo

Focus: Information Management, Business Intelligence, Logistics, Supply Chain Management

iese business school

management

2011-1 - 2011-1 · 1 mo

IESE´s Advanced Management Program gives senior executives the opportunity to refresh and update their knowledge, challenge their management practices and examine their leadership roles. Activities and Societies: Change Management, Economics, Entrepreneurship, Finance, Innovation, Leadership, Marketing, Negotiation, Operations, Organizational Behavior