Latifah Alfirm

Leading Business Services functions across HR, MarCom, and Business Development to deliver integrated, high-impact solutions internally and for major government entities. Designed and activated foundational units for 20+ newly established government and quasi-government bodies, including operating models, organizational structures, and end-to-end service frameworks. Achieved operational readiness within 60–90 days for multiple clients by building governance, processes, and staffing plans from the ground up. Enhanced business efficiency and profitability by optimizing service workflows, strengthening KPI governance, and improving resource planning. Developed and launched new service offerings, strengthening TBS market competitiveness and enabling revenue diversifications

Oversee procurement governance, tender integrity, vendor selection, and high-value contract evaluation. Ensure compliance with internal controls while enabling agile business operations and strategic sourcing decisions

Managed the full Business Services portfolio, aligning HR, Marketing, BD, and Innovation with organizational objectives. Improved profitability through operational redesign, resource allocation optimization, and workflow enhancement. Strengthened customer satisfaction by developing tailored service solutions for key partners across government and semi-government sectors. Drove the activation of strategic business units that supported organizational growth and delivery excellence

2019 – 2021 Established the Business Services Department and built in-house HR, Innovation, and Marketing units. Led governance for TBS service lines and managed the Bidding Management Unit to enhance proposal quality and compliance. Drove process improvements and internal capability-building initiatives.

Delivered national quick-win projects for MHRSD supporting NTP2020 objectives. Designed integrated solutions and bundled offerings aligned with client needs. Led Innovation Initiatives (dashboards, service models, market research) to support executive decision-making

Social Security Manager @ Ministry of Labor. Led the citizen empowerment portfolio through the social services ecosystem within the National Transformation Program 2030 workshops, including agenda design, discussion facilitation, and development of strategic initiatives aligned with Vision 2030 targets. Oversee projects to empower citizens in welfare system; transform support recipients into productive society members. Drove economic growth by enhancing market access mechanisms for female workforce participation. Implement Bravo System for MLSD Social Researchers. Improved employability of beneficiaries by launching educational and training programs. Oversaw renovation of housing units for Social Protection beneficiaries.

Manage Talent projects Develop & Implement competency framework for Riyad bank. Design and develop High Potential Program & Leadership program Manage Succession Planning & sucessors IDPs Build & Operate Assessment centers for Leadership Development & Talent.

Design Learning & Leadership Programs. Manage HR projects Implement ROI methodologies for SABB learning & Talent. Design and execute SABB Roadshow FY2014.

Client Name : Ministry of Labour, Human Resources Development Fund (HRDF): Worked as Project Manager for: Female employment in retail Saudization of malls Participate in HRDF HR transformation project

Worked as Project Manager for : Ariba Procure to pay System Implementation Instant issuance of debit card Into SHB Branches KW Branch Customer Experience New Branch Opening Branch Re-Design Qmatic Upgrade Affluent banking Strategy

-Ensure standard practices, laws and regulations are being met within the industry -Ensure quality products to satisfy customers and consumer needs. -Interprets and implements quality assurance standards. -Report audit findings to evaluate performance -Check corrective action effectiveness for continuous improvement -Coordinate product quality complaints with Operations Division -Handle consumers complaints -Write weekly quality check report & OOS report to evaluate service &availability.