Latifa Al Ali

- Strategic Leadership: Implementing marketing and PR strategies to strengthen brand presence and achieve objectives. - Brand & Media Relations: Managing brand reputation and fostering positive media coverage through strong partnerships. - Campaigns & Engagement: Leading advertising campaigns, creating engaging content, and executing public outreach initiatives. - Team Development: Building and guiding a results-driven team to achieve impactful outcomes. - Digital Proficiency: Leveraging data and digital tools to optimize campaigns and drive measurable growth.

Driving the strategic vision for marketing and public relations to elevate brand visibility and achieve organizational goals. Focused on managing brand reputation, overseeing impactful advertising campaigns, and fostering strong media relations. Experienced in digital marketing, data-driven strategies, and creating compelling content to engage diverse audiences. Skilled in leading high-performing teams and delivering measurable results to support business growth and stakeholder engagement.

- Manage media relations and handle press inquiries. - Review press releases, speeches, and other communication materials. - Coordinate with media outlets to ensure positive coverage. - Support event planning and execution for PR initiatives. - Build and maintain strong relationships with stakeholders and partners. - Monitor and report on media coverage and PR campaign performance. - Ensure consistent messaging aligned with the organization's goals.

- Managing Dubai Chamber’s International Offices (total of 10 offices), in terms of events organizing, Events Planning, Study Mission, Trade Missions, Post shows, etc. - Organize events for external delegates, such as diplomatic and worldwide organizations. - Managing Be to Be meetings for Dubai Chamber's events. - Administrative duties.

▪︎ Supported the coordination and delivery of the Young Entrepreneur Competition, a flagship Dubai SME initiative promoting entrepreneurship among UAE youth. ▪︎ Facilitated engagement with students, entrepreneurs, and stakeholders by providing program guidance, coordinating registrations, and supporting evaluation processes. ▪︎ Assisted in screening startup proposals and coordinating advisory meetings to support early-stage business development. ▪︎ Contributed to event planning, logistics coordination, and participant management for entrepreneurship programs and awareness initiatives. ▪︎ Developed early experience in stakeholder coordination, event execution, and entrepreneurship ecosystem engagement.

▪︎ Supported the coordination and delivery of government HR training programs aligned with Sharjah’s public sector workforce development strategy. ▪︎ Assisted in organizing employee development workshops and cross-government initiatives involving multiple departments. ▪︎ Coordinated participant communications, registrations, and documentation to ensure smooth program execution. ▪︎ Maintained employee records and supported HR administrative processes in compliance with government procedures. ▪︎ Gained exposure to government HR frameworks, talent development programs, and organizational development initiatives.

▪︎ Supported recruitment coordination for Tawteen and Graduate Development Programs, contributing to national talent development initiatives. ▪︎ Coordinated candidate communications, interview scheduling, and onboarding processes in collaboration with HR teams and hiring managers. ▪︎ Assisted in recruitment events, talent engagement initiatives, and HR administrative support functions. ▪︎ Participated in interview coordination and candidate screening processes. ▪︎ Developed foundational experience in corporate HR operations within a leading UAE telecommunications organization.

▪︎ Managed customer inquiries and coordinated communication between airport departments, stakeholders, and international contacts. ▪︎ Supported passenger services during operational hours, contributing to efficient airport service delivery. ▪︎ Facilitated coordination between customer service and operational teams to ensure timely issue resolution. ▪︎ Provided accurate guidance to passengers, enhancing overall customer experience. ▪︎ Gained operational exposure in a high-volume international airport environment.

The Master of Business (Innovation and Entrepreneurship) from Wollongong University in Dubai equipped me with advanced knowledge and practical skills to drive business innovation and launch successful ventures. The program focused on fostering entrepreneurial thinking, developing new business models, and using creativity to solve complex business challenges. It included a combination of theoretical learning and hands-on experience through real-world projects, providing a strong foundation for leading innovative initiatives in the global marketplace.

The Bachelor of Applied Science in Business Administration (International Business) provided a strong foundation in global business principles and practices. The program covered a wide range of subjects, including international trade, marketing, human resources, and law, while emphasizing cross-cultural management and global business finance. It included hands-on experience through an integrative industry project, preparing me to navigate the complexities of the international business landscape and work in diverse, global markets.