Laszlo Laufer
User Experience Researcher @ Google
About
Impact-focused UX professional with 15+ years of experience in B2B, SaS and mass consumer product development. Expert at founding and scaling UX teams, establishing research culture in high-growth environments, and driving product strategy through user-centered insights for AI products.
Hungary
Budapest
Internet
E-Commerce, Product Design, Analytical Skills, Research Methods, User Experience, User-centered Design, Usability Testing, User Interface Design, Human Computer Interaction, Eye Tracking, Usability Engineering, Usability, Cognitive Psychology, Task Analysis, Interaction Design, User Research, Rapid Prototyping, Psychology, Data Visualization, User Interface
Experience

User Experience Researcher
Budapest, Hungary
Gemini Enterprise 12/2023 - Lead UXR for Google’s flagship agentic Generative AI platform. Joined from the start to drive the initial launch and scale the product from 0 to 8M+ paid seats/month. Established the research framework for Agent Governance and LLM Answer Quality. Conversational AI 05/2022 - 12/2023 Lead UXR for Dialogflow and Vertex AI Agent Builder. Orchestrated research across multiple product pods to transform the industry-leading conversational platform into a GenAI-first ecosystem. Mentored junior UXRs joining the team. Stadia 04/2020 - 05/2022 Lead researcher for the Code & Debug Pod Improved the Developer Experience (DevEx) by mapping complex technical journeys and restructuring the information architecture for GPU/CPU profiling tools.

Senior User Experience Researcher
Amsterdam Area, Netherlands
Lead researcher on Payments Founded UX research practice in the Amsterdam office, embedded in Cash payments, Rider payments, and the Driver payments teams. Evangelized user-centered development. Mentored junior UXRs. Lead researcher for Uber Freight European Expansion and Carrier Experience Enabling the product launch in 9 countries by working closely with global management and product teams. Identifying gaps in product-market fit in European countries, developing go to market strategy with management. Embedded in the Carrier Experience product team. Developing the web-based loadboard for carriers and trailer-exchange products.

Assistant Lecturer
Budapest, Hungary
Department of Ergonomics and Psychology - Developed several HCI and ergonomics-related courses for engineers, industrial designers, and psychologists. - Participated in the department’s research activities. - Led and coordinated departmental work in two ICT FP6 EU projects. - Supervised several theses for students. Courses taught: - Introduction to Human-Computer Interaction, - Software Ergonomics, - Interaction Design, - Collaborative Applications in a Workplace Environment - Statistics

User Experience Research Manager
Hungary
- First UX Researcher - Establishing user research as part of product development. - Hired, led, and mentored a UX team of 6. - Participated in creating UX and product strategy. - Advocated for User-Centered Design and Design Thinking in the company. - Established lean UX research processes and culture. - Practiced a wide range of research and validation methods in all product areas including websites, mobile apps, and desktop apps.

Editor in chief
Agent.ai
Hungarian technology portal on Artificial Intelligence, Human Computer Interaction and applications of Computer Science. Contributing 3 articles per week, making several interviews with Hungarian researchers in HCI and Computer Science. My articles were republished in the Tech and Science sections of leading Hungarian news portals like: index.hu, origo.hu etc.

Junior Visiting Research Fellow
Tokyo, Japan
I received a fellowship of Intellectual Exchange from the Japan Foundation. I did a research on the cultural context of Human Computer Interaction at Tokyo Institute of Technology in Prof. Nakajima`s laboratory.

Research Fellow
- Carried out HCI research on communicational agents (chatbots). Providing user feedback, improving the dialogue database, heuristics, and dialogue modeling. - Participated in the affective computing research of the research group, developing an emotional model applied in the chatbot detecting and reacting to users’ emotions. - Developed several applications of the chatbot system in e-learning, using it for teaching a stock exchange curriculum and information on Hungary joining the EU. - Published over a dozen papers on affective computing and artificial intelligence.
Laszlo Laufer's Contact Information
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