Laszlo Laufer

Laszlo Laufer

User Experience Researcher @ Google

About

Impact-focused UX professional with 15+ years of experience in B2B, SaS and mass consumer product development. Expert at founding and scaling UX teams, establishing research culture in high-growth environments, and driving product strategy through user-centered insights for AI products.

Country

Hungary

City

Budapest

Industry

Internet

Skill

E-Commerce, Product Design, Analytical Skills, Research Methods, User Experience, User-centered Design, Usability Testing, User Interface Design, Human Computer Interaction, Eye Tracking, Usability Engineering, Usability, Cognitive Psychology, Task Analysis, Interaction Design, User Research, Rapid Prototyping, Psychology, Data Visualization, User Interface

Experience

Google

User Experience Researcher

Google

LinkedIn
2020-4 - Present · 6 yrs 6 mos

Budapest, Hungary

Gemini Enterprise 12/2023 - Lead UXR for Google’s flagship agentic Generative AI platform. Joined from the start to drive the initial launch and scale the product from 0 to 8M+ paid seats/month. Established the research framework for Agent Governance and LLM Answer Quality. Conversational AI 05/2022 - 12/2023 Lead UXR for Dialogflow and Vertex AI Agent Builder. Orchestrated research across multiple product pods to transform the industry-leading conversational platform into a GenAI-first ecosystem. Mentored junior UXRs joining the team. Stadia 04/2020 - 05/2022 Lead researcher for the Code & Debug Pod Improved the Developer Experience (DevEx) by mapping complex technical journeys and restructuring the information architecture for GPU/CPU profiling tools.

Uber

Senior User Experience Researcher

Uber

LinkedIn
2016-9 - 2020-2 · 3 yrs 6 mos

Amsterdam Area, Netherlands

Lead researcher on Payments Founded UX research practice in the Amsterdam office, embedded in Cash payments, Rider payments, and the Driver payments teams. Evangelized user-centered development. Mentored junior UXRs. Lead researcher for Uber Freight European Expansion and Carrier Experience Enabling the product launch in 9 countries by working closely with global management and product teams. Identifying gaps in product-market fit in European countries, developing go to market strategy with management. Embedded in the Carrier Experience product team. Developing the web-based loadboard for carriers and trailer-exchange products.

Budapest University of Technology and Economics

Assistant Lecturer

Budapest University of Technology and Economics

LinkedIn
2007 - 2018-1 · 11 yrs

Budapest, Hungary

Department of Ergonomics and Psychology - Developed several HCI and ergonomics-related courses for engineers, industrial designers, and psychologists. - Participated in the department’s research activities. - Led and coordinated departmental work in two ICT FP6 EU projects. - Supervised several theses for students. Courses taught: - Introduction to Human-Computer Interaction, - Software Ergonomics, - Interaction Design, - Collaborative Applications in a Workplace Environment - Statistics

Prezi

Principal User Experience Strategist

Prezi

LinkedIn
2015 - 2016-9 · 1 yr

Hungary

Helping teams validate the user and business impact of their work through qualitative and quantitative methods. Product and website information architecture Product Strategy for our current primary product

Prezi

User Experience Research Manager

Prezi

LinkedIn
2010-3 - 2015 · 4 yrs

Hungary

- First UX Researcher - Establishing user research as part of product development. - Hired, led, and mentored a UX team of 6. - Participated in creating UX and product strategy. - Advocated for User-Centered Design and Design Thinking in the company. - Established lean UX research processes and culture. - Practiced a wide range of research and validation methods in all product areas including websites, mobile apps, and desktop apps.

Agent.ai

Editor in chief

Agent.ai

2004-11 - 2010-12 · 6 yrs 2 mos

Hungarian technology portal on Artificial Intelligence, Human Computer Interaction and applications of Computer Science. Contributing 3 articles per week, making several interviews with Hungarian researchers in HCI and Computer Science. My articles were republished in the Tech and Science sections of leading Hungarian news portals like: index.hu, origo.hu etc.

Central European University

Webdesigner, Internet Consultant (part time)

Central European University

LinkedIn
1995-11 - 2010-3 · 14 yrs 5 mos

Hungary

Developing websites for the university. Creating a database of curriculum resources for the academic community of Central and Eastern Europe and Former Soviet Union.

Tokyo Institute of Technology

Junior Visiting Research Fellow

Tokyo Institute of Technology

LinkedIn
2009-5 - 2009-6 · 2 mos

Tokyo, Japan

I received a fellowship of Intellectual Exchange from the Japan Foundation. I did a research on the cultural context of Human Computer Interaction at Tokyo Institute of Technology in Prof. Nakajima`s laboratory.

AITIA International, Inc.

Research Fellow

AITIA International, Inc.

LinkedIn
2003 - 2005 · 2 yrs

- Carried out HCI research on communicational agents (chatbots). Providing user feedback, improving the dialogue database, heuristics, and dialogue modeling. - Participated in the affective computing research of the research group, developing an emotional model applied in the chatbot detecting and reacting to users’ emotions. - Developed several applications of the chatbot system in e-learning, using it for teaching a stock exchange curriculum and information on Hungary joining the EU. - Published over a dozen papers on affective computing and artificial intelligence.

Education

Eötvös Loránd University

Eötvös Loránd University

LinkedIn

Psychology

1997 - 2004 · 7 yrs

Graduating in 2 specialisations: Cognitive Psychology and Counseling.

University of Szeged

University of Szeged

LinkedIn

Mathematics

1994 - 1996 · 2 yrs

Laszlo Laufer's Contact Information

Email

******@***.com

Phone

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