Laszlo Zsombok MBA

Director of Sales And Business Development @ Kärcher Magyarország

About

A values-driven leader with a proven ability to enhance profit, commercial performance, and organizational-human potential alike My passion lies in building future-ready organizations—whether leading national subsidiaries, transforming sales & marketing operations, or mentoring emerging leaders. I thrive in complex, matrixed environments, translating strategy into execution while nurturing an agile, performance-driven culture. At SC Johnson, I led the Hungarian business as Interim Managing Director, achieving +45% revenue growth and the “Best in Class” Employee Satisfaction rating in Europe (2021–2022). At Kärcher, I restructured the consumer sales organization and marketing operations, resulting in significant profit and market share growth. My Executive MBA from Corvinus (top 3 in Eastern Europe) enhances my strategic acumen, while my consulting engagements and mentoring roles reflect my dedication to leadership development and long-term business impact. 📌 Key strengths: Leadership | Growth Mindset | P&L & commercial leadership | Org transformation | Crisis leadership | Business Consultancy | Leadership development | Business development | Strategy | Talent mentoring | Cross-functional collaboration | Global-local alignment | C-level stakeholder management I firmly believe in my motto: 'The key to success lies in continuous learning, openness to synergies and change, and fostering intensive and result-oriented teamwork.'

Country

Hungary

City

Budapest

Industry

Consumer Goods

Skill

General Management, Teamwork, Team Leadership, Business Strategy, Strategic Planning, P&L Management, International Sales, Account Management, Coaching, FMCG, Key Account Management, Leadership, Sales, Business Development, Segmentation, Marketing Management, Change Management, Trade Marketing, Key Account Development, Forecasting

Experience

Director of Sales And Business Development

Kärcher Magyarország

2022-7 - Present · 4 yrs 3 mos

Budapest, Hungary

Head of the sales organization (DIY-Food-Electro-Online channels) Strategy planning and implementation, lead of the retail team (KAM-Field Sales-Admin) Revenue growth management, partner strategic collaboration. Organization-Business-Operational development, process management, and development. Trade activity planning, promotional strategy, forecast processes, and yearly partner negotiations.

National Sales Manager/ Interim Country Manager

SC Johnson

2016-5 - 2022-7 · 6 yrs 3 mos

Budapest, Budapest, Hungary

Responsibilities: Managing the Hungarian sales team, budget management, and Direct report to the Hungarian General Manager. Functional budgeting, compensation-benefits planning. Organization strategy and capability development, leading, and mentoring. Recruiting and talent development. Revenue growth management, yearly planning, market analysis, P&L management Business-Operational development, process management, and development. The lead of external merchandising agency collaboration Trade activity planning, monitoring the promotional strategy, forecast processes, and yearly partner negotiations.

National Key Account Manager

Coca-Cola HBC

2011-1 - 2016-5 · 5 yrs 5 mos

Key partners: Retail and HORECA business units full P&L responsibilities Responsibilities: Full P&L responsibilities through internal finance, marketing, supply chain collaboration Business -brand awareness, market share development Internal operational process development projects High level of Joint Value Partner Collaboration development, service level improvements Trade Activity planning as a promotional strategy and market execution, in-store activity Market and Consumer behavior analysis

Key Account Sales Force Manager at Modern Trade Business Unit

Coca-Cola HBC

2013-11 - 2014-12 · 1 yr 2 mos

Hungary

Responsibilities: Direct report to Hungarian Commercial Manager Project lead and leader of this new business unit establishment, capability building Leader of 14 Key Account Developer in Hungary Route to Market definition, optimization Sales execution excellence strategy design and development Merchandising agency negotiation, lead the collaboration, budget (0,8 mill Euro), and service level control New product portfolio channel strategy developments

Area Sales Manager

Coca-Cola HBC

2008-3 - 2011-1 · 2 yrs 11 mos

Budapest

Key partners: Full retail coverages more than 1200 active partners Responsibilities: Leader of Market excellence execution with local agreements supports in Budapest Area 9 direct sales representatives and external merchandisers