Lasitha Sooriyabandara.

Affiliated University: London Metropolitan University in the UK

Affiliated University: Birmingham City University in the UK

-Orchestrated seamless operations by overseeing, planning, and delegating tasks to staff members. -Ensured compliance with safety and hygiene standards while optimizing equipment and supply inventory. -Spearheaded the implementation of agile approaches, reducing delivery time and enhancing the ordering process. *Achievements Snapshot* -Identified and leveraged novel digital marketing channels, resulting in a 20% increase in online sales revenue within three months. -Revolutionized CRM methods (HubSpot), fostering improved stakeholder relationships. -Executed highly successful BTL advertising, leading to a 15% boost in sales. -Analyze campaign data and adjust strategies to deliver maximum return on investment

This company was founded in Canada in 2024 by a group of experts in the fields of traditional advertising, social media, and digital marketing. The objective is to build a strong clientele and provide the Canadian market with our exceptional services. *Achievements Snapshot* -Converted many number of prospects into clients, who agreed for yearly contracts for advertising and social media campaigns. -Consulted two clients on their rebranding projects and successfully launched their new logos to the market. -Sign up with two clients for a system integration and CRM solution to measure their ROI.

- Led cross-functional teams in the execution of client-centric strategies and campaigns, optimizing overall performance. - Analyzed and interpreted client needs, delivering tailored solutions and unmatched service to meet specific requirements. - Proactively assessed market trends for agile adaptation and staying ahead in the industry. -Developed and implemented crisis communication plans to address potential threats to the company’s reputation, including preparing statements and managing media inquiries during crises. -Coordinated routine communications with clients, staff, and internal departments, contractors in an empathetic, efficient, and timely manner. *Achievements Snapshot* -Spearheaded elevated business partnerships, resulting in a remarkable 25% increase in revenue. -Acquired three new corporate clients to the business and secured them for annual contracts. -Resolved complex issues by determining the needs of the clients and offering favorable solutions.

Ambayahaluwo is the result of a couple of friends recognizing the need to de-commoditize the current advertising space in Sri Lanka. We are a small team with a passion for creativity, appreciation for transparency, and providing an exceptional standard of implementation of our clients’ marketing communications strategies. *Achievements Snapshot* -Won corporate and international clients in the first year of operation by competing with renowned Sri Lankan advertising firms. -Obtain to begin turning a profit within two years of the launch, even in the face of COVID-19 outbreaks. -Completed 100 BTL campaigns around the nation for the brand Huawei, the first of its kind in Sri Lanka. -Hired twenty-five workers for outdoor activities and brought on three new hires for the permanent carder position.

-Developed impactful marketing programs and collaborated cross-functionally to unlock growth opportunities. -Aligned sales and marketing efforts, managing budgets, and identifying opportunities for social media outreach. *Achievements Snapshot* -Directed a high-performing sales pipeline, exceeding 25+ accounts annually. -Spearheaded the implementation of tools for profitability measures, resulting in a 25% increase in direct marketing efficiency. -Formed 10 new corporate client relationships in under a year. -Received the Gold Award for Best Radio Channel of the Year in 2018.

-Actively contributed to marketing strategy formulation, P & L responsibility, and stakeholder relationship management. -Launched new program content and implemented innovative qualitative research approaches. *Achievements Snapshot* -Introduced and implemented new program contents and strategies, leading to increased market presence. -Collaborated internationally to secure high-quality programming for local viewers. -Implemented a novel approach to qualitative research, obtaining data from high-caliber viewers. Successfully trained and mentored 10+ new Sales & Marketing executives.

*Achievements Snapshot* •Appointed as the first marketing manager for Samsung Sri Lanka, pioneering strategic initiatives. •Introduced 100 retail locations and two corporate dealers within a year.

Specialized in Marketing

Specialized in International Marketing

Primary Education