Lars H Jorgensen
Retail & Licensing Director (Interim) @ Chelsea Football Club
About
A strategic, commercial, and international brand leader with three decades of experience scaling sports, lifestyle, outdoor, and fashion businesses across global markets. Specialist in building brands' international footprints from the ground up and accelerating growth in established multi-market operations across DTC, Licensing, Franchise, Wholesale, and Strategic Partnerships.Currently leading global retail and licensing at Chelsea Football Club. Prior experience spans senior commercial roles at Puma, Boardriders (Quiksilver/Billabong), Timberland, Aldo, and Seasalt — operating across Europe, Asia Pacific, the Americas, and the Middle East.A people focused dealmaker, team builder, and growth architect, delivering results across cultures and borders. Passionate about creating genuine fan communities around shared passions through great products, powerful brands, and engaging fan experiences through events, activations, and physical and digital retail experiences.
United Kingdom
Marlborough
Apparel & Fashion
Licensing, New Store Development, Financial Management, Human Resources (HR), Retail Network Development, Distributor Management, Strategic Initiatives, Training & Development, Restructuring, Retail Operations, Retail Real Estate, Project Management, Retail Development, Growth Strategies, Brand Management, Strategic Planning, Change Management, Franchising, Retail, International Business
Experience
Retail & Licensing Director (Interim)
Chelsea Football Club
London Area, United Kingdom
Co-Founder
Groa Brand Group Ltd
London, England, United Kingdom
Investor & Director
Parka London
London Area, United Kingdom
Managing Partner
Haulrich & Co
Marlborough, England, United Kingdom
Chief Sales Officer (CSO)
Seasalt
Marlborough, England, United Kingdom
International Strategy Consultant
Seasalt
France
Head of Retail, EMEA
Boardriders
Aquitaine, France
Senior Director, Direct to Consumer, Europe
ALDO Group
Baar, Kanton Zug, Switzerland
Regional Retail Director, Asia Pacific
PUMA Group
Hong Kong
Director, Strategic Initiatives, Europe and Asia
Timberland
Director, Sales & Business Development, Global Distributors
Timberland
Senior Business Development Manager, Global Distributors
Timberland
Regional Manager, Head of Retail - LEGO Wear
KABOOKI
Madrid, Community of Madrid, Spain
Education
Cranfield School of Management
Master of Business Administration
HEC Paris
Leading Talents through Global Perspectives
PPD Learning
PPD Learning
Cranfield School of Management
Syddansk Universitet - University of Southern Denmark
Business Administration
Lars H Jorgensen's Contact Information
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